Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence.

The solution replaces Nielsen Attribution (formerly Visual IQ) , the marketing intelligence platform that offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.