Nielsen Audience Segments

Nielsen Audience Segments is a turn-key data solution that provides comprehensive audience profiles and powers next-generation campaign targeting by combining Nielsen’s proprietary data with data from trusted providers. Available on a custom basis directly, or on participating demand-side platforms, the solution helps implement high-impact audience strategies. And because the segments are ID agnostic, they can be used on any participating platform–even platforms like CTV and podcasts.

Nielsen Audience Segments provides more than 20,000 of the custom and syndicated segments spanning automotive, CPG, retail and other key industries; the data sets include demographic, psychographic, behavioral, purchase-based and media consumption information. These granular audience insights to target digital campaigns with precision, or enrich first-party data for a complete view of the consumer.