You need Mutiny if you are in B2B
Use Cases and Deployment Scope
I use Mutiny for personalization and A/B testing. I have extensive experience with many experimentation tools in my career like Adobe Target, Optimizely, Google Optimize, Convert, Engage, etc The Mutiny team carefully thought through all the typical hurdles a marketer would go through in launching experiments from idea generation to execution and they've made it very simple to get experiments out the door. The platform also has some out-of-the-box functionalities like banners, side pops, survey modals, and exit-intent models to give you a wide range of activities to do. All this without the need for an engineering resource is quite remarkable and something that many tools out there haven't successfully implemented in their platform. You really can't go wrong with Mutiny if you've got B2B.
Pros
- B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment.
- No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering.
- Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases.
Cons
- The reporting functionalities are limited and it's hard to do a deep dive.
- Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly.
Likelihood to Recommend
B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.
