Muck Rack Information Reviews & Insights

Score6.9 out of 10

33 Reviews and Ratings

Community insights

TrustRadius Insights for Muck Rack are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Media tracking and reporting: Users have praised the media tracking and reporting features of Muck Rack, which allow them to showcase the ROI for their clients. This feature has been highly valued by reviewers for providing valuable insights and demonstrating the impact of PR efforts.

Pitching functionality: The pitching service's functionality is highly appreciated by users as it helps them maintain consistent formatting and provides valuable feedback on best practices. Reviewers have mentioned how this feature has improved their pitching process and helped them achieve better results in their media outreach.

Easy search and find reports: Users find it easy to search and find reports on Muck Rack, whether by name or outlet, which has been extremely helpful for them. Many reviewers express satisfaction with the platform's search capabilities, making it effortless to access relevant information quickly.

Muck Rack Reviews

2 Reviews

InformationPublishing1Media Production1

The standard for PR outreach

Rating: 10 out of 10

Incentivized

August 9, 2021

Use Cases and Deployment Scope

We currently rely on Much Rack to identify journalists for outreach as well as potential marketing affiliates. Much Rack's search tools are excellent and the database is constantly updated with new or updated contacts. The advanced search features allow you to refine searches by excluding certain words, doing exact word searches, any of the words, etc. as well as limiting to specific journalistic outlets or country, state, city. You can include or Exclude outlets as well.

Pros

Search features
Contact Info
Tracking inquiries

Cons

better keyword exclusion options

Likelihood to Recommend

Much Rack excels at finding writers that covered our competitors or our vertical. You can quickly come up with an outreach list and share it among team members.
Daily monitoring of brand matches. Similar to Google Alerts, Much Rack can be set up to monitor mentions of your brand and deliver daily email notifications to your inbox. Compared to Google Alerts, it does a better job of weeding out spammy mentions of your brand name.

Kelly Saux

Director Direct Response Marketing in Marketing at Pimsleur Language Programs / Simon & Schuster Audio (Publishing, 501-1000 employees)

Vetted Review

1 year of experience

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MuckRack is the easiest solution for contacting and monitoring media

Rating: 9 out of 10

Incentivized

July 19, 2018

Use Cases and Deployment Scope

MuckRack has become an important tool for our communications efforts. It helps us build and manage lists of key contacts at other media organizations, and offers an intuitive platform for contacting them to pitch our reporters for media appearances. MuckRack is also a central part of our media monitoring suite, allowing us to track who is sharing our journalism on social media.

Pros

Build custom lists of key figures at media organizations
Offer a platform for pitching media contacts
Monitor social media
Respond to issues or suggestions as they arise
Clear, intuitive design

Cons

Building out their list of media contacts at smaller local news outlets

Likelihood to Recommend

It's very well-suited if part of your job is booking reporters or analysts in other media. It makes less sense for arranging complicated media partnerships.

Andrew Bard Epstein

Communications and Development Manager at The Marshall Project (Media Production, 11-50 employees)

Vetted Review

1 year of experience

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