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Moz Link Explorer

Score6.8 out of 10

33 Reviews and Ratings

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What is Moz Link Explorer?

Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Moz Link Explorer has to offer, as determined by TrustRadius' reviewers.
Based on 33 ratings of Moz Link Explorer's features
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Top Performing Features

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

Areas for Improvement

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8.3

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

Reviews

What users are saying about Moz Link Explorer.
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Moz Link Explorer--complete analysis of off-page activity

Incentivized
Rachna Verma
Assistant Director of Business Operations in Professional Services at Sunacademy (11-50 employees employees)

Use Cases and Deployment Scope

Moz Link Explorer is helping us to analyze the competitor, this tool help us to find the domain authority of the website and give us comprehensive data about the particular link, like how many in-bound link that particular URL is getting, what is the spam score of each link and other useful metrics that helps our team to do in-depth analysis. Moz Explorer is wonderful to use as it provide us complete analysis of off-page activity.

Pros

  • Provide an overview of website and webpage authority
  • Help us to find the backlinks opportunnity.
  • Help to analyze off-page SEO

Cons

  • Moz Link Explorer does not provide complete data as it has seen that as compare to Ahrefs or Semrush, Moz Link Explorer database is not huge and only provide few data.

Return on Investment

  • As such neither it has positive impact not it has negative impact on our ROI

Alternatives Considered

Semrush, Ahrefs, Screaming Frog SEO Spider and Google Trends

Other Software Used

Semrush, Skype, Trello

A must for a small business

Incentivized
Christian Turnbaugh
Senior Advisor in Sales at Kansas Preferred Insurance Group (1-10 employees employees)

Use Cases and Deployment Scope

I use Link Explorer to find the links that are across my company as well as other competitors and use the information to get in contact with the links and increase the number of links and our domain rating.

Pros

  • A easy to understand domain authority.
  • A easy to understand link domains.
  • A easy to understand of links.

Cons

  • Provide a little more detail on the followed links.
  • provide a little more information with anchor text.
  • Helpful metrics overtime.

Return on Investment

  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.

Alternatives Considered

Ahrefs

Other Software Used

Moz Link Explorer, Ahrefs, Semrush

I miss Open Site Explorer

Incentivized
Scott WalkerView profile
Director of Digital Marketing in Marketing at 407 Marketing (1-10 employees employees)

Pros

  • Estimating Page Authority and Site Authority
  • Listing Linking Domains and Pages

Cons

  • It was outdated
  • It featured many disproven metrics

Return on Investment

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies

Alternatives Considered

Moz, SEO Monitor, SEO Rank Monitor, SEO Tester Online and Screaming Frog SEO Spider

Solid SEO

Incentivized
Verified User
Director in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

I use Moz Link Explorer to get a sense for what new sites are linking to my company's domain and track the success of our link building strategy over time. When assessing strategy for link building looking at this information is very helpful. It can be used for the sites I manage or for partners and competitors.

Pros

  • Gives domain authority.
  • Displays new and lost links.
  • Gets info on what anchor text is being used.

Cons

  • Action items or contact info to help get more links.
  • Give updates automatically more than once a week.
  • Integrate traffic.

Return on Investment

  • Helps get better SEO.

Alternatives Considered

Yoast Wordpress SEO Plugins and Semrush

Quickly Research Backlinks & Identify Link Building Opportunities with OSE

Incentivized
Jeremy WaszakView profile
Senior SEO Manager in Marketing at Wpromote (201-500 employees employees)

Pros

  • Gives you a quick overview of your client's backlink health.
  • Easily compare your website's backlink profile vs. competitors.
  • Determine additional link opportunities to help grow inbound links to your site.

Cons

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

Return on Investment

  • Helps greatly with pitching clients as you can get an idea of how their backlink profile looks for free.

Alternatives Considered

Ahrefs Site Explorer and Majestic SEO

Other Software Used

Ahrefs Site Explorer, Majestic SEO