Moz Link Explorer Reviews and Ratings

Rating: 6.8 out of 10

Score

6.8 out of 10

Community insights

TrustRadius Insights for Moz Link Explorer are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Helpful Link Comparison Feature: Many users have found the link comparison feature in the tool extremely helpful, allowing them to easily compare link metrics side by side among multiple sites, including both their own website and competitors' sites.

Convenient Filter Options: Reviewers appreciate the ability to filter links based on various criteria such as link equity, followed and redirected links from external sites and internal pages. This feature makes it convenient for users to analyze specific types of links and gather valuable insights.

Export to Excel Functionality: The export to Excel functionality has been praised by many users as a great addition. It allows them to examine the links in detail and easily sort them according to their preference, enhancing their ability to work with the data outside of the tool.

Reviews

9 Reviews

Moz Link Explorer--complete analysis of off-page activity

Rating: 7 out of 10

Incentivized

August 4, 2022

Use Cases and Deployment Scope

Moz Link Explorer is helping us to analyze the competitor, this tool help us to find the domain authority of the website and give us comprehensive data about the particular link, like how many in-bound link that particular URL is getting, what is the spam score of each link and other useful metrics that helps our team to do in-depth analysis. Moz Explorer is wonderful to use as it provide us complete analysis of off-page activity.

Pros

Provide an overview of website and webpage authority
Help us to find the backlinks opportunnity.
Help to analyze off-page SEO

Cons

Moz Link Explorer does not provide complete data as it has seen that as compare to Ahrefs or Semrush, Moz Link Explorer database is not huge and only provide few data.

Likelihood to Recommend

This tool helping to find the spam score of inbound links of website that helps us our SEO team to decide the best website through which we can try to get backlinks. Moz also providing opportunity for backlinks so that we can acquire more link juice and rank on SERP.

Rachna Verma

Assistant Director of Business Operations in Professional Services at Sunacademy (11-50 employees)

Vetted Review

2 years of experience

Solid SEO

Rating: 8 out of 10

Incentivized

August 1, 2022

Use Cases and Deployment Scope

I use Moz Link Explorer to get a sense for what new sites are linking to my company's domain and track the success of our link building strategy over time. When assessing strategy for link building looking at this information is very helpful. It can be used for the sites I manage or for partners and competitors.

Pros

Gives domain authority.
Displays new and lost links.
Gets info on what anchor text is being used.

Cons

Action items or contact info to help get more links.
Give updates automatically more than once a week.
Integrate traffic.

Likelihood to Recommend

It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.

Verified User

Director in Marketing (201-500 employees)

Vetted Review

3 years of experience

A must for a small business

Rating: 9 out of 10

Incentivized

July 28, 2022

Use Cases and Deployment Scope

I use Link Explorer to find the links that are across my company as well as other competitors and use the information to get in contact with the links and increase the number of links and our domain rating.

Pros

A easy to understand domain authority.
A easy to understand link domains.
A easy to understand of links.

Cons

Provide a little more detail on the followed links.
provide a little more information with anchor text.
Helpful metrics overtime.

Likelihood to Recommend

Anyone that wants to up their SEO game and better their website.

Christian Turnbaugh

Senior Advisor in Sales at Kansas Preferred Insurance Group (1-10 employees)

Vetted Review

1 year of experience

Great Backlink Management Tool within Moz

Rating: 7 out of 10

Incentivized

February 27, 2020

Use Cases and Deployment Scope

Moz Link Explorer is a great tool for assessing a website’s top pages in terms of inbound links, the website’s overall backlink profile, the number and quality of linking domains, the types of anchor texts used to link to the website, as well as similar links between the website and competitors' websites. It’s a good SEO tool.

Pros

Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.

Cons

It would be helpful to incorporate an in-app messaging tool for removing spammy links. After the links are added to a tracking list, this messaging tool can be used to reach out to websites to remove spammy links. And all of the progress will be tracked within Link Explorer.

Likelihood to Recommend

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.

Verified User

Professional (201-500 employees)

Vetted Review

3 years of experience

I miss Open Site Explorer

Rating: 1 out of 10

Incentivized

February 18, 2020

Use Cases and Deployment Scope

We used Open Site Explorer to gain valuable SEO information for our clients. The tool was fantastic to get an overview of the sites linking to your website (or web page) and get valuable metrics like a Page or Site Authority number. It also gave SEOs a game plan on what to work on to get the site better searchable performance. Removing spam links, building authoritative links, expanding content or getting better authority scores, finding and removing broken links, etc.

Pros

Estimating Page Authority and Site Authority
Listing Linking Domains and Pages

Cons

It was outdated
It featured many disproven metrics

Likelihood to Recommend

As much as I'd love to recommend Open Site Explorer, Moz has discontinued the program and replaced it with Link Explorer. Though Link Explorer offers some of the same information and has more updated metrics, the old Open Site Explorer also gave more site-wide information that was useful for meta analysis and competitive metrics.

Scott Walker

Director of Digital Marketing in Marketing at 407 Marketing (1-10 employees)

Vetted Review

6 years of experience

View profile

Analyze your inbound links with ease

Rating: 7 out of 10

Incentivized

February 16, 2019

Use Cases and Deployment Scope

Open Site Explorer (now renamed by Moz to Link Explorer) is used by our marketing team. We use it to improve our SEO performance and understand our inbound link profile. It shows us who links to us (and the value of that link), which keywords we rank for, and our linking progress over time (there's a handy bar chart which shows how many links you gained and lost over time).

Pros

It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

Cons

You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
I’ve found that competitor tools give larger lists of inbound links.
You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.

Likelihood to Recommend

Open Site Explorer is one tool which marketers use to improve their SEO performance. It highlights strengths and weaknesses in your inbound link profile, which helps you to improve your content strategy and public relations efforts. But, it is only one tool. It does not specialize in other SEO tasks, such as on-page technical optimization.

Verified User

Professional in Marketing (11-50 employees)

Vetted Review

2 years of experience

Quickly Research Backlinks & Identify Link Building Opportunities with OSE

Rating: 7 out of 10

Incentivized

May 2, 2018

Use Cases and Deployment Scope

I first started using Open Site Explorer 5 years ago when I began my career in SEO. I still use it to this day as an aid in backlink analysis and the development of link building strategies. Open Site Explorer gives me the ability to evaluate not only a client's inbound links but competitors as well which is helpful. Some metrics from OSE include Domain Authority, Page Authority, link root domains, and total inbound links.

Pros

Gives you a quick overview of your client's backlink health.
Easily compare your website's backlink profile vs. competitors.
Determine additional link opportunities to help grow inbound links to your site.

Cons

Lack of instant export of data. Adds to a queue rather than being instant.
Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

Likelihood to Recommend

A quick, user-friendly, backlink overview of your client's website vs. competitors. While Open Site Explorer goes into some detail, there are better tools for backlink analysis such as Majestic and Ahrefs.

Jeremy Waszak

Senior SEO Manager in Marketing at Wpromote (201-500 employees)

Vetted Review

5 years of experience

View profile

Used A Lot & A Valuable Tool

Rating: 6 out of 10

Incentivized

September 14, 2015

Use Cases and Deployment Scope

We used Open Site Explorer to get insight on what types of inbound links our competition had and what types of links our websites needed. For new websites that our company had, it helped us develop link building strategies; what types of sites to ask for links and how to attract new links.

Pros

Ability to just see inbound links
Makes comparing our links with the competitions' very easy
Can export results to Excel
Shows keyword that the link is coming from

Cons

I wish it had suggestions of similar sites that your competition has

Likelihood to Recommend

I feel like it is better suited for a company who is interested in a link building strategy. If you already know the types of websites you would like to get links from, along with the keywords, then this program might not be for you.

Amber Schlosser

Online Marketing Coordinator in Marketing at Salem Communications (1001-5000 employees)

Vetted Review

2 years of experience

Open Site Explorer: OSE a must for SEO

Rating: 10 out of 10

Incentivized

April 22, 2014

Use Cases and Deployment Scope

The Search Guru has used Open Site Explorer since Yahoo! Site Explorer merged with Bing Webmaster Tools in November 2011, and we could no longer get competing sites' link data. Open Site Explorer is used mostly by our technical services and analytics reporting teams. It allows us to examine the quality of clients' and competitors' link profiles, including the number of inbound links to the home page and overall site, the number of unique linking domains and the link anchor text. In my opinion the most valuable metric in Open Site Explorer is Domain Authority, or ranking potential of a site based on an algorithmic combination of link metrics. We rely heavily on this number to gauge a site's strength in the search engines compared to other sites in the same space.

Pros

Easy comparisons of link metrics side by side among 6 sites (target site plus 5 competing sites)
Allows filtering of links by link equity, followed and redirected links from both external sites and internal pages
Provides an export to Excel for examination of links and easy sorting

Cons

While Open Site Explorer shows a Domain Authority score for an entire domain and a Page Authority score for a specific URL, it would be helpful to have a Subdomain Authority score for an entire subdomain of pages
Excel reports can take a while to be generated depending on how many are in the queue

Likelihood to Recommend

Moz's Open Site Explorer is a must-have in the SEO professional's toolbox, while an inexperienced user would likely need training to understand how to use this tool. Many important metrics are available within the free version of Open Site Explorer, and the comments in this review have been based solely on the free version. Upgrading to the fee-based Moz Pro unlocks additional features and a suite of tools.

Susan (MacKay) Sisler

Technical Services Manager in Marketing at The Search Guru (11-50 employees)

Vetted Review

2 years of experience

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Reviews and Ratings

Analyze your inbound links with ease

Rating: 7 out of 10

Incentivized

February 16, 2019

Use Cases and Deployment Scope

Pros

It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

Cons

You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
I’ve found that competitor tools give larger lists of inbound links.
You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.

Likelihood to Recommend

Verified User

Professional in Marketing (11-50 employees)

Vetted Review

2 years of experience