TrustRadius Insights for Movable Ink are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Real-time mapping feature: Users have been impressed with the real-time mapping feature of Movable Ink, with multiple reviewers mentioning that it allows for dynamic email advertisements based on weather and geolocation. This functionality has been described as amazing by many users.
Excellent support: Many users appreciate the excellent support provided by Movable Ink. Reviewers mention that the support team not only sets up campaigns but also provides videos to guide users in setting up campaigns themselves. The helpfulness and availability of the support team have been consistently praised.
User-friendly platform: The user-friendliness of the Movable Ink platform is a commonly mentioned positive aspect. Several reviewers highlight how easy and hassle-free coding tasks become when using this platform. They express satisfaction with its intuitive interface, which makes creating emails, customizing them, inserting alt tags and URLs, and completing other processes straightforward and efficient.
We use MI for personalized, real-time emails in our business. With so many emails filling inboxes, MI helps distinguish our messages above the rest with dynamic and relevant content. We use a variety of features in our campaigns with proven success!
Pros
Customer service
Email service provider integration
Variety of features for different use cases
Cons
Backend interface
Likelihood to Recommend
Useful for countdown timers and other specific use cases
We use Movable Ink in our marketing department across our website and email, but primarily email. It helps us provide personalized, targeted content to our customers rather than general content that may not apply to them.
Pros
Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
User Friendly--Easy to build within apps for those who aren't graphic designers.
Cons
Organization--Once you start a campaign, that's the location the campaign lives in. You can't move or migrate. The only way to "move" the campaign is to create a new one in the correct location.
Communication--We use Movable Ink in a more complex way than their average client. Getting the information we need is sometimes an exercise in frustration because our contact needs to get with the developers and then back to us. Sometimes things get lost in translation. Answers also aren't always timely.
Likelihood to Recommend
Movable Ink is great for broad sales in a company with locations all over. Much more difficult when you sell a very specific product that isn't necessarily always needed by consumers.
We use Movable Ink in a variety of ways in our email communications. It's become a vital part of our ability to personalize email content for our customers across multiple email channels and segments. Additionally, it has the ability to carry that personalization to the website and also collect behavioral data that we can use for re-targeting. The personalization capabilities have had a strong positive effect on our CTOR and overall engagement.
Pros
Personalization within email via merge fields from your ESP.
Targeting based on contextual and behavioral rules that are built into the platform, as well as the ability to utilize your own data for targeting purposes.
The creative process is as simple or complex as you decide to make it and results can be achieved quickly.
Cons
Account management and technical support is lacking. Account managers often are not privy to technical information or knowledge that can often be required for custom solutions.
New feature rollouts are not always well communicated.
Likelihood to Recommend
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier.
If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Movable Ink is jointly utilized by our creative and email marketing teams. We utilize the platform to enhance the creativity and personalization of our email marketing campaigns. We also have tested out using some of their functionality on landing pages as well which is a new use case.
Pros
Clean and easy to use, user interface and short ramp up time required to implement within email service providers
Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Cons
I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Likelihood to Recommend
I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.
In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
