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Motive

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What is Motive?

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses across industries, including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, & delivery.

Categories & Use Cases

Media

Screenshot of Fleet View:
Fleet View gives real-time visibility and historical context for decision-making and customer service.
- Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility. 
- Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security.
- Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigation
Screenshot of Driver Safety:
Motive uses AI to monitor and protect drivers, and gives safety managers tools to prevent accidents and reduce risk. 
Motive detects 15+ safety events like close following and cell phone usage, issuing real-time alerts for immediate correction.
The 400+ person Motive Safety Team reviews videos and removes false positives, ensuring no driver is penalized for mistakes they didn’t make. 
Only true safety events get surfaced in Motive’s turnkey coaching workflow, where it’s easy to coach virtually or in-person. 
In the event of an accident, Motive detects 99% of severe accidents and delivers HD footage within seconds for swift recovery.
The AI Dashcam and AI Omnicam ensure 360-degree visibility around every vehicle. The AI Omnicam is the first AI-powered camera for side, rear, or cargo monitoring.
The AI Dashcam boasts ultrawide 1440p HD video at 30 frames per second.
Screenshot of Equipment Monitoring:
Motive gives visibility into the location, utilization and health of equipment and automates major operational workflows.

-Operational oversight with real-time tracking– with automated pairing of vehicles, assets, and drivers .
- Finds any asset, immediately, even in battery mode. 
- Prevents theft and unauthorized use with geofence alerts. 
- Identifies dormant and underutilized equipment to reposition assets and increase utilization
- Sends maintenance alerts via engine hours and telematics, reducing downtime
-Integrates with OEMs using AEMP 2.0 to centralize management of heavy equipment from various manufacturers in a single platform.
-Includes reports on past dispatches to validate deliveries and determine which vehicles or assets were used.
Screenshot of Fuel Utilization:
Motive helps with sustainability by providing insights into vehicle efficiency and utilization, helping save on fuel costs and reduce emissions.

-Offers insight into the efficiency and utilization of gasoline, diesel, hybrid and electric vehicles. 
-Improves vehicle efficiency by tracking fuel consumption by driver and vehicle.
-Coaches drivers by pinpointing wasteful behaviors.
-Displays true idling, productive idling, and the source of each.
-Offers comparisons of performance against the broader Motive network with suggestions for improvements.
-Assesses vehicles and routes for electrification with historic tracking and telematics data.
-EV charge levels and battery health information are displayed in the dashboard to simplify workflows for dispatchers with mixed fleets.
Screenshot of Coaching:
Motive enables coaching drivers virtually through the Driver App, or in-person using Coaching Sessions.
-Turnkey coaching workflows identify drivers and behaviors that require attention.
-Coaching Sessions begin with a holistic view of the driver’s coachable events, unsafe driving patterns, and coaching history.
-Enables self improvement by allowing drivers to view their safety events in the Motive Driver App.
-Motive Coach automatically sends targeted coaching videos to drivers that exhibit recurring unsafe behaviors. Coming soon.
Screenshot of Spend Management:
The Motive Card helps to eliminate data silos, reduces fraudulent and wasteful spend, and automates manual workflows.
- Fleet and spend  are managed in the same dashboard, with automated reporting.
- Detects and reduces fraud in through AI-enabled fraud alerts that highlight suspicious transactions in near real-time.
- Customizable spend controls to control cardholder spend by amount, day of week, and time of day
- Phone-based card unlock prevents skimming.
- Creates discounts on fuel, maintenance and more at over 25,000 partner locations.
- Offers visibility into wasteful spending habits so drivers can be coaches on more cost effective fuelling locations.
- Supports purchases everywhere Mastercard is accepted.

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Screenshot of Fleet View: Fleet View gives real-time visibility and historical context for decision-making and customer service. - Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility. - Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security. - Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigation

One of the best telematics and software companies I have ever partnered with.

Use Cases and Deployment Scope

We use Motive on a day-to-day basis. The product helps us keep track our trucks, trailers, and drivers. We are able to make sure our team stays safe by using the product as well as track our assets in order to make educated business decisions. The product is used across our company for operations, sales, maintenance, finance, and safety.

Pros

  • Support for their product
  • Development based off user input
  • Constantly adding new features keeping an edge over all competition.
  • Problems are resolved immediately
  • Constantly asking for customers opinions

Cons

  • team functionality with the drivers app
  • providing drivers fault codes
  • automatically updating while in drive mode

Return on Investment

  • Exoneration is the biggest thing we take away from the dashcams and product
  • Drivers have become safer with the coaching aspects
  • Operations is able to view our entire fleet and have a closer grasp on actions and reactions as needed

Alternatives Considered

Samsara Vehicle Telematics

Other Software Used

PrePass, EFS Compliance, Trello, IBM MaaS360, iTMS.net

Motive- the best ELD service for its value

Use Cases and Deployment Scope

We use Motive for the ELD, fuel cards, and for drivers to receive their dispatches. We use Motive outward facing dashcams to coach drivers on unsafe driving habits as well as to give positive feedback on safe habits. Drivers are also able to upload documents for safety, compliance, and maintenance.

Pros

  • ELD- alerts drivers when they are close to their hours of service, ensuring they stay compliant
  • Dashcams- allows us to provide feedback and coaching to drivers on things that need addressed as well as things that are going well
  • Customer Service- drivers and fleet personnel can chat with customer serviced. Resolutions are provided very quickly and efficiently.

Cons

  • Fuel card- would like for there to be a real time alert if a fuel card is trying to be used fraudulently
  • Updates- drivers would like notifications within the app letting them know that they need to update the app
  • Customizable volume for dashcams- would like to be able to adjust volume ourselves for dashcam alerts

Return on Investment

  • Overall CSA scores due to hours of service have dropped by over 40%
  • Accidents due to driver behavior have decreased by over 70%
  • Fuel costs down by 15%

Other Software Used

McLeod LoadMaster, Tenstreet

Must have for any transport company

Use Cases and Deployment Scope

Motive allows me to accurately track all drivers with detailed map view, and geofence reports. Motive is an app any and every Transport company should use for their fleets.

Pros

  • Detailed map view of all trucks
  • Geofence reports
  • Search which drivers were at any area on any day or time.

Cons

  • Menu's on the reporting section seems a bit cluttered.
  • Fleet view can take a long time to load on mobile device.
  • Make it easier to locate drive history for deactivated drivers.

Return on Investment

  • It has helped my company track drivers as to where they have been any time of the day.
  • Allows us to see if any drivers are speeding.
  • Helps us track hard braking events.

Alternatives Considered

Omnitracs One

Other Software Used

FleetLocate, Omnitracs One

Motive

Use Cases and Deployment Scope

Tracking drivers location, pickup and delivery times. Also used for reporting to government entities

Pros

  • Driver Tracking
  • Location Estimates
  • Milage and IFTA Reporting

Cons

  • Website load times
  • Ease of implementation - adding users

Return on Investment

  • Reduced reporting time for quarterly/yearly government reports
  • Improved safety through scoring and camera

Other Software Used

Descartes MacroPoint

Usability

You need this if you have vehicles

Use Cases and Deployment Scope

As operations manager we use Motive for our planning, location tracking, servicing, safety and logbook management. being able to integrate all of these functions helps streamline our operation and the added fuel card allows cost tracking for each vehicle. We have Motive running on a large screen, so we all know the location of our branch vehicles. We can have service schedules added and keep track of the drivers logbook and safety. The cameras allow for added safety, both for the driver and the public at large. The Motive program is easy to use and has a range of tools to suit most operations.

Pros

  • Location tracking and time management
  • AI Camera assessments for driver and their skills
  • Cost management - when using Motive card and other cost tools

Cons

  • Mobile interface can be a bit confusing
  • Some AI assessments are to narrow
  • Need a rear facing external camera

Return on Investment

  • Safer drivers
  • Efficient route planning
  • Customer information on delivery times

Other Software Used

Stone Profit System, Paycom, Microsoft 365 Business Premium