Motive

Score9 out of 10

166 Reviews and Ratings

What is Motive?

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses across industries, including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, & delivery.

Categories & Use Cases

Media

Screenshot of Fleet View:
Fleet View gives real-time visibility and historical context for decision-making and customer service.
- Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility.
- Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security.
- Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigation

Screenshot of Driver Safety:
Motive uses AI to monitor and protect drivers, and gives safety managers tools to prevent accidents and reduce risk.
Motive detects 15+ safety events like close following and cell phone usage, issuing real-time alerts for immediate correction.
The 400+ person Motive Safety Team reviews videos and removes false positives, ensuring no driver is penalized for mistakes they didn’t make.
Only true safety events get surfaced in Motive’s turnkey coaching workflow, where it’s easy to coach virtually or in-person.
In the event of an accident, Motive detects 99% of severe accidents and delivers HD footage within seconds for swift recovery.
The AI Dashcam and AI Omnicam ensure 360-degree visibility around every vehicle. The AI Omnicam is the first AI-powered camera for side, rear, or cargo monitoring.
The AI Dashcam boasts ultrawide 1440p HD video at 30 frames per second.

Screenshot of Equipment Monitoring:
Motive gives visibility into the location, utilization and health of equipment and automates major operational workflows.

-Operational oversight with real-time tracking– with automated pairing of vehicles, assets, and drivers .
- Finds any asset, immediately, even in battery mode.
- Prevents theft and unauthorized use with geofence alerts.
- Identifies dormant and underutilized equipment to reposition assets and increase utilization
- Sends maintenance alerts via engine hours and telematics, reducing downtime
-Integrates with OEMs using AEMP 2.0 to centralize management of heavy equipment from various manufacturers in a single platform.
-Includes reports on past dispatches to validate deliveries and determine which vehicles or assets were used.

Screenshot of Fuel Utilization:
Motive helps with sustainability by providing insights into vehicle efficiency and utilization, helping save on fuel costs and reduce emissions.

-Offers insight into the efficiency and utilization of gasoline, diesel, hybrid and electric vehicles.
-Improves vehicle efficiency by tracking fuel consumption by driver and vehicle.
-Coaches drivers by pinpointing wasteful behaviors.
-Displays true idling, productive idling, and the source of each.
-Offers comparisons of performance against the broader Motive network with suggestions for improvements.
-Assesses vehicles and routes for electrification with historic tracking and telematics data.
-EV charge levels and battery health information are displayed in the dashboard to simplify workflows for dispatchers with mixed fleets.

Screenshot of Coaching:
Motive enables coaching drivers virtually through the Driver App, or in-person using Coaching Sessions.
-Turnkey coaching workflows identify drivers and behaviors that require attention.
-Coaching Sessions begin with a holistic view of the driver’s coachable events, unsafe driving patterns, and coaching history.
-Enables self improvement by allowing drivers to view their safety events in the Motive Driver App.
-Motive Coach automatically sends targeted coaching videos to drivers that exhibit recurring unsafe behaviors. Coming soon.

Screenshot of Spend Management:
The Motive Card helps to eliminate data silos, reduces fraudulent and wasteful spend, and automates manual workflows.
- Fleet and spend are managed in the same dashboard, with automated reporting.
- Detects and reduces fraud in through AI-enabled fraud alerts that highlight suspicious transactions in near real-time.
- Customizable spend controls to control cardholder spend by amount, day of week, and time of day
- Phone-based card unlock prevents skimming.
- Creates discounts on fuel, maintenance and more at over 25,000 partner locations.
- Offers visibility into wasteful spending habits so drivers can be coaches on more cost effective fuelling locations.
- Supports purchases everywhere Mastercard is accepted.

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Screenshot of Fleet View: Fleet View gives real-time visibility and historical context for decision-making and customer service. - Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility. - Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security. - Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigation

Most Frequent Users

Top 3 industries using Motive.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Transportation and Warehousing

47.2%

50 installations of 106

#2 most frequent

Manufacturing

11.3%

12 installations of 106

#3 most frequent

Wholesale Trade

10.4%

11 installations of 106

Verified User

Manager (501-1000 employees employees)

Use Cases and Deployment Scope

As operations manager we use Motive for our planning, location tracking, servicing, safety and logbook management. being able to integrate all of these functions helps streamline our operation and the added fuel card allows cost tracking for each vehicle. We have Motive running on a large screen, so we all know the location of our branch vehicles. We can have service schedules added and keep track of the drivers logbook and safety. The cameras allow for added safety, both for the driver and the public at large. The Motive program is easy to use and has a range of tools to suit most operations.

Pros

Location tracking and time management
AI Camera assessments for driver and their skills
Cost management - when using Motive card and other cost tools

Cons

Mobile interface can be a bit confusing
Some AI assessments are to narrow
Need a rear facing external camera

Return on Investment

Safer drivers
Efficient route planning
Customer information on delivery times

Other Software Used

Stone Profit System, Paycom, Microsoft 365 Business Premium

Verified User

Administrator in Finance and Accounting (51-200 employees employees)

Use Cases and Deployment Scope

Truck location and how many addresses it travels through the day, this helps me determined if the time reported its accurate with what Motive, in order to have accuracy on the billing side, I can determine hours of work plus any breaks the crew has taken to match what the crew reports at the end of the day.

Pros

Truck location
hours
Maintenance report

Cons

inclement weather
exact location
ELD box disconnects sometimes

Return on Investment

the scores for driving reflects well sometimes
sometimes violations for safety are flagged even when they don't need to be
we are trying to get every driver to use it to the best of its capabilities

Other Software Used

Omnitracs One

Verified User

Supervisor (51-200 employees employees)

Use Cases and Deployment Scope

We use Motive to track trucks, provide customers with ETA's, and provide safety insights for all of our drivers. Monitor trucks' maintenance status, assist drivers in proper log keeping. Maintain time logs for job billing, and keep track of employee hours. We also use Motive to keep digital truck files with VIN numbers and license plate information.

Pros

presents driver logs and a viewer friendly way
allows drivers to report problems quickly
provides messaging to reach all drivers with information

Cons

tracking can sometimes be spotty
some days history for trucks wont show up right away
better notifications for driving events

Return on Investment

sometimes the driving score for drives does reflect well for the amount they drive
some violations for safety are flagged when they don't need to be
we have a hard time making sure drivers use it to the best of its capabilities

Other Software Used

Omnitracs One

Verified User

Employee (51-200 employees employees)

Use Cases and Deployment Scope

Motive is a great option for fleet tracking and keeping track of DOT driver logs. Technology through the system is easy to work with as dispatcher for the company I work for, as well as being a driver for the company. Driver logs are easily done through your personal cell phone. Motive keeps us compliant and has a great user interface. Highly recommended

Pros

Driver logs
Dispatch user interface
Dot compliance

Cons

The software sometimes doesn’t recognize a geofence we set up for yard movement of vehicles
Connecting with a vehicle can sometimes be a challenge
The camera front facing picks up violations that aren’t accurate

Return on Investment

Using the cameras with AI helps us identify drivers who need coaching
Motive helps us stay compliant with DOT
Truck tracking

Verified User

Manager in Human Resources (501-1000 employees employees)

Use Cases and Deployment Scope

Motive is a wonderful tool that we use across our entire organization to keep compliance and safety risks at an all-time low. The features and capabilities allow us to prevent and coach safety instances instead of reacting.

Pros

GPS Monitoring
Reoccurring Habits
Crash Alerts

Cons

Reports can be a little more detailed

Return on Investment

Decrease in Safety Incidents
Safety Improvement

Other Software Used

Fleetio

Verizon Connect

Geotab

Omnitracs One

Samsara Vehicle Telematics

Lytx

Motive

What is Motive?

Categories & Use Cases

Media

Who Buys & Uses Motive

Most Frequent Users

Transportation and Warehousing

Manufacturing

Wholesale Trade

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

Canada

Denmark

Most Frequent Users

Other

Operations

Legal

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