Morningstar is the Star Performer!
Use Cases and Deployment Scope
When we have new clients who either want to compare their portfolio with us over time, or are considering moving their investments over to us, Morningstar is amazing at showing how their money is doing, and how it’s doing better than their current risk tolerance, or how our investments are performing better. We also use this software to show clients who are nervous about investing, how their money could have performed if they had decided to invest, instead of keeping large amounts of money in cash.
Pros
- Amazing Comparisons
- Easy to read charts
- Diverse database
Cons
- Ease of use
- Data sync
- Bond Database can be lacking
Most Important Features
- Charts
- Comparisons
- Portfolio Building
Return on Investment
- Gets Clients to Move their money to us
- Let’s you track portfolio performance to a variety of benchmarks
- The historical data is great
Other Software Used
Salesforce Consumer Goods Cloud, Outlook4Gmail, Microsoft 365 Business Premium, Microsoft Access