TrustRadius: an HG Insights company

Monitor Backlinks

Score10 out of 10

7 Reviews and Ratings

What is Monitor Backlinks?

Monitor Backlinks, as its name implies, allows users to be notified when websites gain or lose backlinks, and also to understand what links are good for SEO.

Categories & Use Cases

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.8

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

Areas for Improvement

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.8

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

If you like overpaying, go with the rest! But if you want a great value, Monitor Backlinks is the best!

Pros

  • It is highly recommended if you have a high ranking website that is prone to competitors building spam. It makes the process if identifying, tracking and disavowing spam links fast and easy.
  • It is a good tool to track positive mentions of your site as well and does a good job monitoring the reputation of your site by picking up mentions of your website across the web.
  • It's affordable for what it does compared to its competitors and its also very easy to use. But their customer service is always there to help out in case you need it.

Cons

  • The tool is very detailed, I did not think of any particular feature that could be needed but if I do, I will report back.

Return on Investment

  • It's hard to gauge the effect of negative SEO attacks but they have the power to bring your whole site down, so having a tool like this setup is really priceless.
  • Their cost is also very affordable when compared to similar tools that do not have the same functionality or level of detail that they offer on their analysis so from that perspective is a savings right from the start.

Other Software Used

CloudFlare, Lucky Orange

Good backlinks or bad backlinks? Monitor Backlinks shows you fast.

Pros

  • It "scrapes" the web and adds new backlinks to your dashboard, and each link has a wealth of information. This includes domain authority, potential spam alert, and country of origin. The backlinks appear quickly, most within a day or two of being crawled by Google.
  • You can tag spammy backlinks on your dashboard with a "disavow" button. You can either disavow the individual link or disavow the entire domain. Once finished, you can export a file with one click to get a complete list of links to upload to Google Webmaster so the links can be disavowed. Each link that you tag as "disavow" turns red, so you will always be able to see what you already disavowed.
  • Another great feature is the keyword tracker. You can add organic keywords that you track on your website, and Monitor Backlinks shows you their current organic rank on Google (best rank of all time) and estimated monthly search volume.

Cons

  • A great option would be to have the ability to create organic keyword ranks for keywords in specific categories, not just keywords for our entire website. Specifically, the ability to create custom lists for keyword groups. This would be a huge time-saver for SEOs whose websites have varied keyword groups.
  • Currently, I get email notifications from Monitor Backlinks once every week or so. These emails show new backlinks and any changes in existing backlink status. I log into the platform each morning to see what is going on, but a great addition would be real-time emails that alert you when a really low-quality backlink is uncovered.

Return on Investment

  • Our website's domain authority increased about four months after we started using Monitor Backlinks. I identified a long list of potentially spammy links and submitting a disavow link request to Google, and they were disavowed after about two months.
  • It would be too difficult to put a number on the ROI, but Monitor Backlinks has definitely helped make a positive impact on our SERP. Being able to quickly pinpoint bad links and disavow them helps improve our domain authority, page authority, and trust scores.

Alternatives Considered

Ahrefs Site Explorer

Other Software Used

Moz, Marketo, Adobe Illustrator CC