Monitor Backlinks vs. RavenTools

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Monitor Backlinks
Score 10.0 out of 10
N/A
Monitor Backlinks, as its name implies, allows users to be notified when websites gain or lose backlinks, and also to understand what links are good for SEO.
$20
per month
RavenTools
Score 7.6 out of 10
N/A
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
Pricing
Monitor BacklinksRavenTools
Editions & Modules
No answers on this topic
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Offerings
Pricing Offerings
Monitor BacklinksRavenTools
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Monitor BacklinksRavenTools
Features
Monitor BacklinksRavenTools
SEO
Comparison of SEO features of Product A and Product B
Monitor Backlinks
9.6
2 Ratings
21% above category average
RavenTools
8.4
12 Ratings
8% above category average
Keyword analysis10.01 Ratings10.011 Ratings
Backlink management10.02 Ratings7.012 Ratings
SERP ranking tracking9.32 Ratings10.012 Ratings
Page grader9.01 Ratings10.011 Ratings
Competitive analysis10.02 Ratings10.011 Ratings
Site audit / diagnostics9.01 Ratings10.012 Ratings
Site recommendations10.01 Ratings2.011 Ratings
Task management00 Ratings8.08 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Monitor Backlinks
9.5
1 Ratings
22% above category average
RavenTools
10.0
10 Ratings
27% above category average
Local SEO9.01 Ratings10.08 Ratings
Global SEO10.01 Ratings10.08 Ratings
Social SEO00 Ratings10.010 Ratings
Mobile SEO00 Ratings10.08 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Monitor Backlinks
10.0
2 Ratings
17% above category average
RavenTools
10.0
12 Ratings
17% above category average
Multi-domain support10.01 Ratings10.010 Ratings
Integration with web analytics tools10.02 Ratings10.012 Ratings
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Monitor BacklinksRavenTools
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Medium-sized Companies
Advanced Web Ranking
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Score 8.2 out of 10
Advanced Web Ranking
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Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
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Score 8.5 out of 10
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User Ratings
Monitor BacklinksRavenTools
Likelihood to Recommend
10.0
(2 ratings)
8.0
(26 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(16 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
10.0
(1 ratings)
9.0
(2 ratings)
User Testimonials
Monitor BacklinksRavenTools
Likelihood to Recommend
Monitor Backlinks
Monitor Backlinks is perfect for any small business that has a website. Every website gets hit with spammy backlinks, and being able to identify and remove them is critical to online success, and in preventing the Google penalty. In addition, it helps SEOs locate good backlinks they might not know about, which can then be posted on social networks and social bookmarking sites to generate more referral traffic. I would not recommend Monitor Backlinks for a business that does not have a website, or for a business that only has a blog.
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RavenTools
If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
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Pros
Monitor Backlinks
  • It is highly recommended if you have a high ranking website that is prone to competitors building spam. It makes the process if identifying, tracking and disavowing spam links fast and easy.
  • It is a good tool to track positive mentions of your site as well and does a good job monitoring the reputation of your site by picking up mentions of your website across the web.
  • It's affordable for what it does compared to its competitors and its also very easy to use. But their customer service is always there to help out in case you need it.
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RavenTools
  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
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Cons
Monitor Backlinks
  • A great option would be to have the ability to create organic keyword ranks for keywords in specific categories, not just keywords for our entire website. Specifically, the ability to create custom lists for keyword groups. This would be a huge time-saver for SEOs whose websites have varied keyword groups.
  • Currently, I get email notifications from Monitor Backlinks once every week or so. These emails show new backlinks and any changes in existing backlink status. I log into the platform each morning to see what is going on, but a great addition would be real-time emails that alert you when a really low-quality backlink is uncovered.
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RavenTools
  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
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Likelihood to Renew
Monitor Backlinks
No answers on this topic
RavenTools
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
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Usability
Monitor Backlinks
No answers on this topic
RavenTools
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
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Support Rating
Monitor Backlinks
They were fast, eager to help me out on my project and very knowledgeable on how to user their product and helping me to get up and running. This gave me the confidence to purchase the product and execute my projects knowing that I could ask for help whenever needed.
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RavenTools
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
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Alternatives Considered
Monitor Backlinks
I used Ahrefs Site Explorer for two years, and it is a really good platform with lots of backlink tools. Ahrefs stacks up well against Monitor Backlinks, and it has slightly more features. I opted for Monitor Backlinks because it has a simple and streamlined dashboard and just the right amount of tools and features I need.
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RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
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Return on Investment
Monitor Backlinks
  • It's hard to gauge the effect of negative SEO attacks but they have the power to bring your whole site down, so having a tool like this setup is really priceless.
  • Their cost is also very affordable when compared to similar tools that do not have the same functionality or level of detail that they offer on their analysis so from that perspective is a savings right from the start.
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RavenTools
  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
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