Features
Top Performing Features
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.1
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 9.1
Event/webinar marketing
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Category average: 8.1
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 6
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 6
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 9.1
Event/webinar marketing
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Category average: 8.1
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 6.7
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 6
Custom reports
Users can create custom reports.
Category average: 7.3
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.1
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 6