#1 most frequent
United States of America
30.4%822 installations of 2,706
What is MoEngage?
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.
Categories & Use Cases
Media
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Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.
Who Buys & Uses MoEngage
#2 most frequent
India
23.8%644 installations of 2,706
#3 most frequent
Indonesia
10.0%270 installations of 2,706
High ROI product; good set of features and customer support
Pros
- Multi-channel campaign management
- User journey
- Analytics
- Data Insights
Cons
- Attribution
- Onboarding could be faster
Return on Investment
- It has increased our customer retention.
- Improved average revenue per user through cross-sell campaigns
- It has helped us make faster decisions through real-time analytics.
Alternatives Considered
CleverTap and WebEngage
Other Software Used
WebEngage, Workplace by Facebook, Zoom
Great tool for basic Push Notifications & Email but definitely not recommended for more complex use cases
Pros
- Basic use cases of Push Notifcation and Email enablement
- Scheduling certain events with an API, as we have more APIs it's become very useful
Cons
- More complex use cases cannot be catered
- MoEngage has bugs that hinder operations
- Service level is quite bad when escalating issues
- Scalability is not the best when taking on high growth usage
Return on Investment
- Enables the team to focus on more events that could generate better results
- Schedule with APIs allows more scalable operations
- The bugs tend to block the overall operations from going well
