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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Leanplum

    Score3 out of 10
    N/ALeanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A

    MoEngage

    Score9.2 out of 10
    N/AMoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
    Pricing
    LeanplumMoEngage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LeanplumMoEngage
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$1,000
    Additional Details——
    More Pricing Information
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    LeanplumMoEngage
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    User Ratings
    LeanplumMoEngage
    Likelihood to Recommend
    8.0
    (5 ratings)
    8.8
    (2 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    2.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    LeanplumMoEngage
    Likelihood to Recommend
    Leanplum
    I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
    Incentivized
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    MoEngage
    MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
    Incentivized
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    Pros
    Leanplum
    • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
    • AB Testing - allows us to see which messages are appreciated/opened more by which customers
    • Team collaboration - we can see easily how recently a campaign or message was updated
    Incentivized
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    MoEngage
    • Basic use cases of Push Notifcation and Email enablement
    • Scheduling certain events with an API, as we have more APIs it's become very useful
    Incentivized
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    Cons
    Leanplum
    • Ability to create User Stories with a predefined funnel of actions that will chain themselves
    • Ability to tag users once they enter or leave specific segments
    • Should show in a simple page the main KPIS that matter for all our games at once
    • More granularity in granting access to subsets (not sharing everything per account)
    Incentivized
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    MoEngage
    • Attribution
    • Onboarding could be faster
    Incentivized
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    Likelihood to Renew
    Leanplum
    No answers on this topic
    MoEngage
    Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
    Incentivized
    Read full review
    Support Rating
    Leanplum
    No answers on this topic
    MoEngage
    It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
    Incentivized
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    Alternatives Considered
    Leanplum
    I was not a part of making the decision to use Leanplum over its competitors.
    Incentivized
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    MoEngage
    Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
    Incentivized
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    Return on Investment
    Leanplum
    • It helps us build the right features for our users with the help of A/B experimentation
    • Re-engagement notifications help us keep company data metrics
    Incentivized
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    MoEngage
    • It has increased our customer retention.
    • Improved average revenue per user through cross-sell campaigns
    • It has helped us make faster decisions through real-time analytics.
    Incentivized
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    ScreenShots

    MoEngage Screenshots

    Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.