Using App Data Room to Differentiate Us from the Competition
Pros
- Allows us to include video collateral in our portfolio
- Allows visibility into an activity that the recipient performs once collateral is sent to them
- Provides analytics around most and least used pieces of collateral
- Allows our marketing team to generate and upload new collateral on demand
Cons
- While the analytics have improved, we could use better reporting capability that will help us understand which accounts are being touched
Return on Investment
- Reduced cost of printing hard copies of collateral
- Ability to push new collateral to reps in the field immediately
- Increased selling time for rep because they have the ability to prepackage agendas prior to sales calls
Alternatives Considered
App Data Room
Other Software Used
PandaDoc, LevelEleven, Tableau Desktop





