It is an excellent option to monetize mobile applications.
Use Cases and Deployment Scope
This advertising network aims to establish effective CPC and CPI campaigns. Integrating the Ads SDK with my app is very easy and I can use it in different display formats, including access to the ad library. Android, iOS, and Mobile Web are the supported mobile platforms. It's the perfect tool for launching user acquisition campaigns, brand engagement campaigns, remarketing campaigns, and more.
Pros
- InMobi provides CPC and eCPM mobile ads.
- Wide selection of advertising and configuration possibilities on the server.
- The SDK allows ads to be preloaded for future display.
- SDK collects geolocation data.
- It sends data to the server that the server can control.
Cons
- There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.
Most Important Features
- You can monitor ad performance through its sophisticated analytics dashboard.
- Provides a wide range of mobile ad formats.
- Has access to the rich media ad library.
- InMobi ad SDK can be easily integrated.
Return on Investment
- InMobi's ad delivery platform is unique.
- Allows you to create a discovery zone within applications. Ads are selected.
- They can be interacted with ads.
- It results in better offers and effective personalized ads.
Alternatives Considered
Tapjoy
Other Software Used
Tapjoy
