What is MetaRouter?
MetaRouter is presented by the vendor as a customer data integration solution for security-minded organizations who want to use analytics tools they need, on their own terms. With MetaRouter the user owns the entire data infrastructure, with it deployed on a private cloud, and maintains control of data from the point of ingestion to delivery to a third-party.
While a SaaS option exists for basic customer data integration, the core platform is designed for private deployment: modular, completely cloud- and message queue-agnostic and designed to be custom fit to meet the infrastructure requirements unique to an organization. It even plugs into home-grown systems.
The vendor states that In addition to secure and compliant data streaming, the MetaRouter approach to marketing, analytics and ad browser tags is to re-integrate all of them server-side, which they say will not only increase website performance (often by 5+ cumulative seconds for enterprise) but also improves data accuracy (by about 10-15%).
Categories & Use Cases
Technical Details
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