Merkury

Merkury by Merkle is a solution designed to enable first-party, cookieless identity for marketers, media owners, and publishers. According to the vendor, Merkury allows businesses of all sizes to leverage first-party CRM data and interactions, resolve and link data to person IDs, and enhance cookieless IDs with high-quality, person-based data. This tool is aimed at marketers, media owners, and publishers across various industries, providing them with the means to deliver personalized experiences, target specific audiences, and measure performance at the person level.