Medallia - Voice of the customer captured!
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
We use Medallia to obtain customer feedback with our customer-facing support teams. It is built into our CRM and allows auto-generated reports to be sent to contacts. We have set rules for when to send it so we can target new or specific returning customers. This is used to generate team stats and insights into our customer experience.
Pros
- Automation
- Dashboard
- Customization
Cons
- Implementation
- Email delivery (spam risk).
- Sharing access.
Likelihood to Recommend
This is well suited when you need to gather customer feedback and understand the voice of the customer in the interactions. It creates an auto generated method that can be easily managed and maintained once set up and running. This may be hard when you want to change your approach often and target very specific small groups for custom things.