#1 most frequent
Canada
47.9%23 installations of 48
What is Maximizer CRM?
Maximizer CRM is a customer relationship management (CRM) software built to maximize sales leads and calls.
Categories & Use Cases
Media
Screenshot of Maximizer CRM Logo
Top Performing Features
Interaction tracking
Users can log and track all customer interactions through any channel, including social, email, phone and in-person.
Category average: 8.1
Contract management
Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.
Category average: 7.8
Channel / partner relationship management
The software allows for sales, territory, lead, order and account management for partners or OEM relationships.
Category average: 8
Areas for Improvement
Custom objects
Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.
Category average: 6.6
Marketing automation
The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.
Category average: 7.4
Compensation management
The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.
Category average: 8.6
Who Buys & Uses Maximizer CRM
#2 most frequent
United States of America
37.5%18 installations of 48
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
8.3%4 installations of 48
Maximizer CRM Review
Pros
- Their sales team is engaging
Cons
- The software [felt] clunky
- The app isn’t fully functional
- They have no customer satisfaction department
- They refused a refund
Return on Investment
- After a few weeks of use, [I felt] they tried to bully me into keeping their software, though they clearly state a free trial in their offerings
- I’m not using the software. [I think the] free version of HubSpot far outperforms Maximizer for my business
Alternatives Considered
Keap (formerly Infusionsoft), HubSpot CRM, Bigin by Zoho CRM and Beagle by Podio
Other Software Used
HubSpot CRM
Usability
Maximizer CRM - Powerful and easy on the budget
Pros
- Shared Calendar
- Customer Service cases
- Common database of customer information
Cons
- The integration into email could be smoother
- It is could use a better database for tracking installed equipment
- The import of contacts is clunky
Return on Investment
- It allows us to maximize our service billing
- It is easy to generate service quotes
- It is easy to follow up on leads.
Alternatives Considered
Axiom Sales Force Development, Oracle API Manager and DPS Outlook Office
Other Software Used
DPS Outlook Office, Adobe Acrobat DC, QuickBooks Online
Maximizer CRM
Pros
- User-friendly, straightforward menus, and not many hidden attributes that you need to dig deep into.
- Simple, not at all complicated.
- Ideal for small to medium size business.
Cons
- Handling large data. Maximizer needs to improve on this.
- Add additional user-friendly shortcuts for the most frequently used functions in the web version.
- There is no mark for deletion option. They need to provide a way to delete without physically deleting records.
Return on Investment
- Worth it for the money you put in.
- Though there are more popular CRM's, they all come with a high cost for something we actually don't use much.
- Maximizer should collaborate with more products.
Other Software Used
Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), SAP Crystal, Qlik Sense
Getting the maximum out of Maximizer
Pros
- It is VERY customizable and flexible.
- Once set up, it is very easy for end users to search for and use the data contained inside.
- Easy to set up security roles and permissions makes it easy to show/hide information based on the permission.
Cons
- It is difficult to look directly in the database for information. This is mainly do to the flexible/customizable nature of the program. Because of this, tables and columns in the database are very generic and low level information can be difficult to find.
- The ability to remotely sync in with the server and update the data can be very slow, depending on the amount of new data that needs to be pushed from the remote location.
Return on Investment
- The ability to have local as well as remote "sites" of Maximizer, that can sync in with the host server on demand is very nice.
- The ability to create custom fields and objects to support how the business rules worked was the main selling feature of this product for us.
Other Software Used
BMC Remedy IT Service Management Suite, HP Application Lifecycle Management, Joomla!
Maximizer's Ease of Use
Pros
- The ease of use, when dealing with Maximizer CRM, is above all other CRM software. It was easy to learn and easy to teach others.
Cons
- The capabilities of the CRM are not comparable to that of Microsoft Dynamics CRM or SalesForce.
Return on Investment
- Maximizer makes it easy to follow up with leads and opportunities. Because of this ease of follow up, we were better able to communicate with our customers and to do so in a timely manner.
