TrustRadius Insights for Mautic (open source) are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Cost-Effective Solution: Users have found Mautic to be a cost-effective choice for marketing automation, particularly beneficial for small businesses with limited budgets. Its affordability has been a key factor in attracting users looking for budget-friendly solutions.
Extensive Integration Options: Reviewers have praised Mautic's adaptability thanks to its wide range of integration options, including third-party plugins and custom-developed plugins. This versatility allows businesses to tailor the platform to their specific needs easily.
Efficient Contact List Management: Customers appreciate Mautic's efficient contact list management features, which streamline organizing and managing contacts for targeted marketing campaigns. The system's effectiveness in this area has been highlighted as a significant advantage by many users.
We are using Mautic as our CRM and marketing automation system; to manage and segment our communities database and send and track mailings.
Pros
database management
segmentation
email campaigns
Cons
Installation
Bugs
User-friendliness
Likelihood to Recommend
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties.
We deployed Mautic because it was able to get us into Marketing Automation quickly and easily. We had a small marketing team and were definitely on a budget. I was migrating us from simple email automation through Mailchimp, and I would definitely say in that regard, it was an upgrade. We wanted to get more into lead tracking, replace LeadLander for web tracking, be able to track documents and quickly build out emails and landing pages.
Pros
Cool automation and flow builder - very visual and easy to follow and understand.
Simple to use, the interface is clean.
Integration with Salesforce was a snap - not too difficult or involved.
Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!
Cons
Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
Form actions were lacking, and simple automation from forms was problematic.
Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Likelihood to Recommend
It's bred from an open source product and is a nice little automation engine. The interface is clean and easy to use, but it definitely doesn't have the bells and whistles of a full-featured Marketing Automation platform like Marketo, Eloqua or Pardot. It's easy to stand up and run with a 1 person team. If you're looking to do simple web tracking, forms and landing pages, and email automation, it's a solid tool. If you like the idea of quickly being able to add focus items to your website it is also a great tool. Keep in mind it's new, and there will be bugs and issues here and there, but Mautic's support team was always very responsive and quick. I would consider both Mautic and Act-On to be "break-in" marketing automation tools, and Mautic stacks up. Not ready for prime time, but will definitely be an upgrade from simple email automation!
