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MarketMuse

Score9.2 out of 10

21 Reviews and Ratings

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What is MarketMuse?

MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

Categories & Use Cases

Media

Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.
Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.
Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.

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Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.

Reviews

What users are saying about MarketMuse.
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Best content optimization to get ranked on SERPs

Incentivized
HM ShujaView profile
Producer in Product Management at Jamuna Television Ltd. (501-1000 employees employees)

Use Cases and Deployment Scope

I use MarketMuse for planning my blog topic and optimizing it for SEO. I also use this software to compare my article to the other top-ranked competitors. It is good for FAQ writing too. I even use MarketMuse for Internal as well as External link suggestions. For every SEO-based marketer, it's a hard game to get top ranked on google to get audiences. MarketMuse is the problem solver in this arena. It provides the present status of the article and gives necessary suggestions to get ranked by necessary optimization.

Pros

  • Keyword position and similar keywords suggestion
  • Content Score and Optimizing Suggestion
  • Provide a FAQ list
  • Internal and External Linking Suggestion

Cons

  • There should be link sharing feature
  • Price should be more reasonable

Most Important Features

  • Content and Keyword research
  • Content Optimization Suggestion
  • Content Score

Return on Investment

  • It has boosted my overall traffic on website.
  • I have increased my income by 20% for improving my optimization.

Alternatives Considered

SurferSEO

Other Software Used

Frase, SurferSEO, Rytr.me

MarketMuse: Most Reliable and Sophisticated SEO Marketing Tool

Incentivized
Shira Yair
Portfolio Program Management in Product Management at AbbVie (10,001+ employees employees)

Pros

  • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
  • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
  • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.

Cons

  • Unavailability of free trial or freemium version to try the platform.
  • MarketMuse is highly priced, but the cost is worth the impact.

Most Important Features

  • Automated content inventory on MarketMuse makes it easy to plan, organize and prioritize the best content.
  • Auditing and monitoring search engine optimization
  • SEO Content and Rankings: link building and keyword research help to acquire hyperlinks from other webs to ours.
  • Analyzing competitors to determine our business progress, data visualization, and custom reporting.

Return on Investment

  • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
  • Improving the brand of our agency on search engines has enabled us to reach more buyers.
  • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.

Alternatives Considered

SpyFu and Surfer

Other Software Used

AWS CodeBuild, Amazon Connect, Google Ads (formerly AdWords)

MarketMuse provides AI-driven content briefs to make you rank!

Incentivized
Victoria Hoete-DoddView profile
Content Specialist in Finance and Accounting at BitPrime (1-10 employees employees)

Pros

  • It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
  • It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.

Cons

  • Being nit picky, but I would love to have the AI use British English :P
  • The Connect application very rarely provides internal link suggestions that are actually relevant.

Return on Investment

  • When you receive a Brief, MarketMuse states the expected increase in site visitors. However, I have no tangible figures to compare this to at this stage to access how accurate this prediction is.

Other Software Used

Venngage, Buffer, Yoast Wordpress SEO Plugins

Easy tool to implement great SEO content quickly

Incentivized
Verified User
Professional (10,001+ employees employees)

Use Cases and Deployment Scope

MarketMuse was instrumental in a few of our divisions for refining their content. The primary objective of the software was to improve on-page keywords for SEO. MarketMuse was used to discover keywords used by competitors in similar content and monitor the number of instances of a key word or phrase in the document they were editing. MarketMuse does a great job visualizing these data, including important words and phrases not used that should be or not used enough. Through colors and links to competing/similar content, the content creators were able to pivot as they were refining their drafts. In some cases, the tool helped writers and editors discover additional angles to the stories or articles they were writing.

Pros

  • keyword discovery
  • competitive analysis
  • Visualization of data
  • Connecting directly to your CMS

Cons

  • Interface
  • Surfacing features more easily

Most Important Features

  • keyword discovery
  • content analysis
  • competitive analysis

Return on Investment

  • Article discovery in search engines
  • positive ROI based on traffic / discovery

Alternatives Considered

BrightEdge and Google Trends

Other Software Used

Adobe Analytics, Zoom, Vimeo

Great Tool For Quality Content Creation!

Verified User
Advisor in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

A lot of clients require SEO optimization to power their marketing strategy. Through research, we have found that MarketMuse is one of the best tools out there for quick and seamless optimization. The suggested keywords and content outline really help in improving the ranking of articles. It helps to save time and effort and produce good quality content.

Pros

  • Analysis/Breakdown of Content
  • Suggestions on how to Strengthen/Optimize Content
  • Content Briefs to create a good outline

Cons

  • User Interface can be made more friendly.
  • Can be pricey for small businesses.

Most Important Features

  • Analyze Website Content
  • Content Optimization/Insights
  • Content Brief

Return on Investment

  • Time Saved
  • Top Ranking Content
  • Small Member Team

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