Mapp Digital

Score8.2 out of 10

20 Reviews and Ratings

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Categories & Use Cases

A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
URL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Category average: 8.5
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7

Spelling and Grammar Check
This feature checks emails for spelling and grammatical mistakes before they are sent out.
Category average: 8.1
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9

Sachi Subaran View profile

Administrative Support Manager in Corporate at Teachables (5001-10,000 employees employees)

Use Cases and Deployment Scope

I work in an education management company as an admin support manager in the marketing department. As a direct customer faced company it is highly important for us to carry out hyper personalized marketing campaigns for our leads who are mostly students and working parents. This is where we got stuck, because carrying out such campaign are much costly and require in-depth insights to strategize. After a proper hunt for solutions we were introduced to Mapp Digital by a fellow E-commerce company we were dealing with. Mapp instantly helped us to get real-time hyper-personalized customer insights with their latest advancements in AI technology.

Pros

Unifying all company customer data
Automate marketing campaigns
Generate AI based informative insights

Cons

Integration aspects can be improved
Company data security can be more prioritized
Customer analytics can be more in-depth

Return on Investment

increased employee productivity
Increased cost efficiency
Increased efficient customer experience

Alternatives Considered

Nuxeo

Other Software Used

Expandi.io, Zapier, Mailchimp

Camilo Palacios View profile

Administrador informático. in Marketing at Logitech (51-200 employees employees)

Use Cases and Deployment Scope

It offers you to organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels. It will simply facilitate your decision making by offering you a unified vision, you have greater reach since you can reach your audience at any time, wherever you want it to be.

Pros

Ads come naturally to each person
You base your shopping model on specific audiences

Cons

The database grows more and more and it is no longer so easy to perform tasks
It needs your assessment and study time.

Return on Investment

It makes it possible to optimize sales strategies to achieve better results in your campaigns
It has tools to manage contacts, send emails, and carry out automated campaigns

Alternatives Considered

4Thought Marketing Automation Services, AT&T Smart Cities and All Inclusive Marketing

Other Software Used

ACCEO Smart Vendor, Adobe Marketing Cloud, UiPath Document Understanding

Verified User

Administrator in Information Technology (10,001+ employees employees)

Use Cases and Deployment Scope

We were able to target the proper audience and avoid wasting time and resources since we used Mapp Digital to migrate our marketing efforts to digital channels. We're having a great time with it, and it's already made a significant impact on our company's sales and growth.

Pros

Whiteboards, segmentation tools, and statistics all designed for ease of use.
Adding new features and enhancing the usability of the site on a regular basis.
Clients can be easily transferred.

Cons

It's lacking a worldwide campaign calendar (to export and share).
Limits on statistics, no 2-way SMS, and a PB on stop/unsubscribe mean that the SMS tool is not extensive.

Return on Investment

This platform has shown to be a great fit for a wide range of clients with minimal email marketing experience.
Small and medium-sized businesses can benefit from Mapp Digital.

Alternatives Considered

Adobe Campaign

Other Software Used

Mailchimp, Splunk Enterprise

Verified User

Analyst in Corporate (1001-5000 employees employees)

Use Cases and Deployment Scope

MAPP Digital is good for sending e-mails and we are using it as the primary tool to send both batch marketing and transactional e-mails. MAPP Digital enables us to follow marketing multi-channel campaigns. Also, it helps us to quickly calculate some segments/targets list for some campaigns.

Pros

Easy to use
User friendly segmentation tool, whiteboards and statistics
Continuously adding new features and improving site usability

Cons

No instant messenger
A global campaign schedule is missing (to export and share)
SMS tool is not comprehensive (limits on statistics, not possible to make 2-way sms, pb on stop / unsubscribe)

Return on Investment

Growing ROI
No difficult to change way of working. Easy to adpat

Other Software Used

Appian, Mailchimp

John Veit

Marketing and Recruiting Coordinator in Marketing at Meyers Brothers Kalicka, P.C. (51-200 employees employees)

Pros

I like the ability to receive my email content from my content provider directly in Blue Hornet.

Cons

I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.

Return on Investment

I believe the price to outweigh the benefit by quite a bit. There are other systems available for less money that provide a more reliable experience.

Usability

VerticalResponse

iContact

Mapp Digital

What is Mapp Digital?

Categories & Use Cases

Key Features

Top Performing Features

A/B testing

URL Validation

Email deliverability reporting

Areas for Improvement

Spelling and Grammar Check

Mobile optimization

Triggered drip sequences

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Pros

Cons

Return on Investment

Usability

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