TrustRadius: an HG Insights company

Mailigen

Score7.1 out of 10

10 Reviews and Ratings

Get a Demo

What is Mailigen?

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Mailigen has to offer, as determined by TrustRadius' reviewers.
Based on 10 ratings of Mailigen's features
View all features

Top Performing Features

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 7.9

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.6

Areas for Improvement

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.4

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.9

  • Custom reports

    Users can create custom reports.

    Category average: 7.3

Reviews

What users are saying about Mailigen.
View all reviews

Best "bang for your buck" Email Platform, minus some perks.

Incentivized
Taylor PattonView profile
Email Marketing Manager in Marketing at Success Continuing Education, Inc. (11-50 employees employees)

Pros

  • Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer.
  • Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call.
  • Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.

Cons

  • Data Analytics: In comparison to many of their competitors, Mailigen's data analytics fall slightly short. Their platform should have better accessibility of analyzing data/statistics in a more comprehensive and in-depth manner.
  • Exporting Reports: Just as Mailigen slightly lacks in the data analytics department, so does the functionality of exporting marketing statistics that could be beneficial for monthly, quarterly, or annual reports.

Return on Investment

  • Increased company's annual revenue for 2017
  • Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.

Alternatives Considered

Listrak and MailChimp

Other Software Used

Listrak, MailChimp, WordPress, Coursera, Pluralsight, GitHub, Canva, Adobe Illustrator CC, Balsamiq, Microsoft Visual Studio Team System

MailiGen Mail Marketing Makes Sense

Howard Rybko
Owner in Information Technology at Syncrony (11-50 employees employees)

Pros

  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.

Cons

  • One thing we would like is the ability to send test mails to any mail address during campaign development. Currently the system sends only to the designated mail addresses. So sending a sample to a customer to a marketing person is harder than necessary.

Return on Investment

  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.

E-mail marketing tool for both big and small, experienced and new to e-marketing

Mārtiņš Pakulis
Project Manager in Information Technology at Baltic4you (1-10 employees employees)

Pros

  • Live customer service and feedback instantly
  • Easy to use e-mail marketing tool that can be used by both small business without a real experience in e-marketing and e-marketing professionals that seek a powerful tool to address their needs.
  • Flexible and scalable price plan.

Cons

  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.

Return on Investment

  • Faster identification of people interested in the current product from the full database.
  • Advanced filtering and segmentation to optimize and personalize the campaigns you're sending (so men don't get women's boots promo and vice versa)
  • Ability to schedule your campaigns. Eases the stress on marketing people and provides better time planning for projects.

Usability

New level of Email and mobile marketing

Ingus Krumins
Business Consultant, Partner MI Latvia in Sales at Mercuri International (501-1000 employees employees)

Pros

  • Ergonomic tool
  • Fast return on investment
  • Professional service support

Cons

  • Company could provide more information about additional services

Return on Investment

  • Positive effect on sales process
  • Improved product selling results
  • Active support for sales department

Mailigen - best email marketing software

Egils Boitmanis
CEO (Chief Executive Officer) in Marketing at Infinitum 8 (11-50 employees employees)

Pros

  • I like the way Mailigen provides customer service. Since I became a Mailigen client, I am allocated a dedicated account manager who helps me with creating and sending email campaigns whenever I need assistance. I can simply reach him by phone or count on answer by email within four hours. Recently, when creating an email campaign in the drag and drop editor, my personal account manager helped me to remove bugs occurring on some older email programs. For us Mailigen is not just a program for sending emails any more but a reliable team behind our marketing performance.

Cons

  • Option to make RSS email campaign. I'm not a programmer and it was hard to make my first automated RSS campaign. When I calibrate it - I spend only 1 min to my next campaigns

Return on Investment

  • By learning from Mailigen online trainings we better understand the technical side of tracing and email marketing. It helps us to understand the whole process better.
  • ROI is better when we use extra features of Mailigen (for example by combining it with surveys).

Related Products

Products similar to Mailigen that may also meet your needs.
All comparisons
Constant Contact
CompareLearn more
Intuit Mailchimp
CompareLearn more
iContact
CompareLearn more