Mailigen Reviews and Ratings

Rating: 7.1 out of 10

Score

7.1 out of 10

Community insights

TrustRadius Insights for Mailigen are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Mailigen is a versatile platform that is widely used in the Digital Marketing department for a variety of purposes. One key use case involves sending out monthly email campaigns to engage with customers and drive marketing initiatives. By utilizing Mailigen, companies are able to establish regular communication with their customer base through newsletters, providing updates, promotions, and valuable information. Additionally, sales and marketing professionals leverage the platform to boost sales by sending targeted information and offers to interested customers. The ease-of-use and cost-effectiveness of Mailigen has made it a popular choice among sales departments for maintaining effective communication channels with both existing and potential customers.

Moreover, Mailigen serves as an excellent tool for retailers looking to disseminate mass information to their entire audience. Through this platform, retail managers are able to efficiently reach out to their customer base with important updates on sales, promotional activities, upcoming events, and even conduct surveys. Furthermore, Mailigen plays a crucial role in Email Remarketing by allowing businesses to re-engage registered users who may have shown interest but did not complete a purchase. Users value how Mailigen enables them to showcase the benefits of their products or services through targeted email communications.

Furthermore, Mailigen has proven to be indispensable in B2B marketing efforts. It facilitates seamless communication with the B2B clients' database, enabling companies to effectively promote their offerings and maintain strong relationships with key clients. Users have expressed appreciation for Mailigen's customer-oriented approach and the knowledgeable support provided by its staff.

Overall, Mailigen offers an ergonomic and reliable solution for email and mobile marketing needs across various industries. Whether it is enhancing customer engagement, boosting sales, or strengthening communication with clients, this platform continues to deliver impressive results for businesses of all sizes.

Reviews

7 Reviews

Best "bang for your buck" Email Platform, minus some perks.

Rating: 8 out of 10

Incentivized

May 4, 2018

Use Cases and Deployment Scope

Mailigen is used as one of our Digital Marketing platforms for our monthly email campaigns for marketing purposes. The platform is solely used by the Digital Marketing department and is not accessed or utilized by any other sectors of the business. The largest business problem Mailigen addressed was their ability to accommodate our growing mailing list at a much more cost-effective rate when compared to various competitors in the market.

Pros

Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer.
Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call.
Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.

Cons

Data Analytics: In comparison to many of their competitors, Mailigen's data analytics fall slightly short. Their platform should have better accessibility of analyzing data/statistics in a more comprehensive and in-depth manner.
Exporting Reports: Just as Mailigen slightly lacks in the data analytics department, so does the functionality of exporting marketing statistics that could be beneficial for monthly, quarterly, or annual reports.

Likelihood to Recommend

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!

Taylor Patton

Email Marketing Manager in Marketing at Success Continuing Education, Inc. (11-50 employees)

Vetted Review

2 years of experience

View profile

MailiGen Mail Marketing Makes Sense

Rating: 9 out of 10

Incentivized

May 7, 2014

Use Cases and Deployment Scope

We use MailiGen for our customers (and for ourselves) for bulk mailing operations such as sales, promotional, marketing and survey mailers.

Pros

Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.

Cons

One thing we would like is the ability to send test mails to any mail address during campaign development. Currently the system sends only to the designated mail addresses. So sending a sample to a customer to a marketing person is harder than necessary.

Likelihood to Recommend

MailiGen is suited for any sized organization from single owner businesses or clubs upwards. The pricing works well for entry level customers.

Howard Rybko

Owner in Information Technology at Syncrony (11-50 employees)

Vetted Review

4 years of experience

E-mail marketing tool for both big and small, experienced and new to e-marketing

Rating: 9 out of 10

Incentivized

May 7, 2014

Use Cases and Deployment Scope

We use Mailigen for communication with customers via newsletters which are sent out on a regular basis. It's mostly used by sales/marketing people to increase sales, but occasionally our retailer manager uses it for mass information that 100% needs to reach everyone. With Mailigen we know who's receiving and reading our messages and can send out additional information and offers to those who are interested and idenitify people who needs to be approached differently.

Pros

Live customer service and feedback instantly
Easy to use e-mail marketing tool that can be used by both small business without a real experience in e-marketing and e-marketing professionals that seek a powerful tool to address their needs.
Flexible and scalable price plan.

Cons

Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.

Likelihood to Recommend

If you have more than 20 people to reach with an e-mail and you want to make sure you they read your message, Mailigen is your guy!

Before making an e-mail campaign I recommend you go through their knowledge base and find out how to use it's features fully.

Mārtiņš Pakulis

Project Manager in Information Technology at Baltic4you (1-10 employees)

Vetted Review

1 year of experience

New level of Email and mobile marketing

Rating: 9 out of 10

Incentivized

May 7, 2014

Use Cases and Deployment Scope

Email + Mobile marketing solution is very ergonomic and useful tool. Our sales department regularly is communicating with existing and potential customers and informing about products and new solutions. For our sales staff this tool is very easy to use and for reasonable price. Fast return on investment

Pros

Ergonomic tool
Fast return on investment
Professional service support

Cons

Company could provide more information about additional services

Likelihood to Recommend

Excellent investment for customer relationship improvement

Ingus Krumins

Business Consultant, Partner MI Latvia in Sales at Mercuri International (501-1000 employees)

Vetted Review

2 years of experience

Mailigen - best email marketing software

Rating: 9 out of 10

Incentivized

May 7, 2014

Use Cases and Deployment Scope

Using Mailigen for 3 years, we’ve built reliable relationships with our dedicated account manager. We highly appreciate customer-oriented approach and knowledgeable stuff.

Pros

I like the way Mailigen provides customer service. Since I became a Mailigen client, I am allocated a dedicated account manager who helps me with creating and sending email campaigns whenever I need assistance. I can simply reach him by phone or count on answer by email within four hours. Recently, when creating an email campaign in the drag and drop editor, my personal account manager helped me to remove bugs occurring on some older email programs. For us Mailigen is not just a program for sending emails any more but a reliable team behind our marketing performance.

Cons

Option to make RSS email campaign. I'm not a programmer and it was hard to make my first automated RSS campaign. When I calibrate it - I spend only 1 min to my next campaigns

Likelihood to Recommend

The support is at very good level! If you want to achieve best results with all the new features Mailigen is the best option.

Egils Boitmanis

CEO (Chief Executive Officer) in Marketing at Infinitum 8 (11-50 employees)

Vetted Review

4 years of experience

Review from online sales guys

Rating: 10 out of 10

Incentivized

May 7, 2014

Use Cases and Deployment Scope

Mailigen is used for Email Remarketing. We reach out to registered users and offer them the product again. In emails we show users a variety of benefits our product will provide.

Pros

They dig our thing and establish human relations which makes easyer to work with them than with any other email marketing platform
They really helped us to develop our email marketing strategy
They deliver the emails

Cons

We love to run lots of tests, so our library of email designs and templates is big and it sometimes gets very challenging to manage through all our stuff
As we run email remarketing in many countries, our library of template language versions is also a big one. And again, a way for organizing all that stuff would be much appreciated

Likelihood to Recommend

Basically its a great service. Maybe for companies that quickly generate many email versions for testing, it can get tricky at one point to manage all their library, but otherwise its fine. Many features, many options. Its a good platform.

Kristofs Blaus

CEO in Marketing at Creative (11-50 employees)

Vetted Review

1 year of experience

Great product if you like personal service and support!

Rating: 10 out of 10

Incentivized

May 5, 2014

Use Cases and Deployment Scope

We use Mailigen in marketing purposes to communicate with our B2B clients database.

Pros

Very personal approach to client support. We know our support manager by name.
Impressive Open Rate and CTR numbers
Useful real time tracking and reports

Cons

Sometimes we get frustrated when changing template

Likelihood to Recommend

Overall great product and excellent customer service. We totally enjoy having personal support specialist.

Andris Rībens

Marketing manager in Marketing at DELFI (201-500 employees)

Vetted Review

1 year of experience

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Reviews and Ratings

Best "bang for your buck" Email Platform, minus some perks.

Rating: 8 out of 10

Incentivized

May 4, 2018

Use Cases and Deployment Scope

Pros

Cost of Service: This strength is self-explanatory, but some may assume that a lower price point could result in lesser than features or services. This is not this case for Mailigen. Mailigen provides a variety of functionalities that more expensive and popular platforms offer.
Speedy Technical Support: In the world of email marketing, you never know when something will go wrong. Whether it be your own doing or a network/system issue, the Mailigen team is quick to respond via email or phone call.
Easy to use 'Drag & Drop' editor: Not all of us are expert at coding emails and email design is becoming more and more tricky. It's difficult to constantly be on top of all browser, device, and email platform changes that seem to occur on a daily basis. Mailigen's 'Drag & Drop' editor allows for anyone, regardless of experience, create and design an email campaign that renders nicely across all browsers & devices.

Cons

Data Analytics: In comparison to many of their competitors, Mailigen's data analytics fall slightly short. Their platform should have better accessibility of analyzing data/statistics in a more comprehensive and in-depth manner.
Exporting Reports: Just as Mailigen slightly lacks in the data analytics department, so does the functionality of exporting marketing statistics that could be beneficial for monthly, quarterly, or annual reports.

Likelihood to Recommend

Taylor Patton

Email Marketing Manager in Marketing at Success Continuing Education, Inc. (11-50 employees)

Vetted Review

2 years of experience

View profile