E-mail marketing tool for both big and small, experienced and new to e-marketing
Use Cases and Deployment Scope
Pros
- Live customer service and feedback instantly
- Easy to use e-mail marketing tool that can be used by both small business without a real experience in e-marketing and e-marketing professionals that seek a powerful tool to address their needs.
- Flexible and scalable price plan.
Cons
- Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
- It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Likelihood to Recommend
Before making an e-mail campaign I recommend you go through their knowledge base and find out how to use it's features fully.
