Mailigen Information Reviews & Insights

Score7.1 out of 10

10 Reviews and Ratings

Community insights

TrustRadius Insights for Mailigen are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Mailigen is a versatile platform that is widely used in the Digital Marketing department for a variety of purposes. One key use case involves sending out monthly email campaigns to engage with customers and drive marketing initiatives. By utilizing Mailigen, companies are able to establish regular communication with their customer base through newsletters, providing updates, promotions, and valuable information. Additionally, sales and marketing professionals leverage the platform to boost sales by sending targeted information and offers to interested customers. The ease-of-use and cost-effectiveness of Mailigen has made it a popular choice among sales departments for maintaining effective communication channels with both existing and potential customers.

Moreover, Mailigen serves as an excellent tool for retailers looking to disseminate mass information to their entire audience. Through this platform, retail managers are able to efficiently reach out to their customer base with important updates on sales, promotional activities, upcoming events, and even conduct surveys. Furthermore, Mailigen plays a crucial role in Email Remarketing by allowing businesses to re-engage registered users who may have shown interest but did not complete a purchase. Users value how Mailigen enables them to showcase the benefits of their products or services through targeted email communications.

Furthermore, Mailigen has proven to be indispensable in B2B marketing efforts. It facilitates seamless communication with the B2B clients' database, enabling companies to effectively promote their offerings and maintain strong relationships with key clients. Users have expressed appreciation for Mailigen's customer-oriented approach and the knowledgeable support provided by its staff.

Overall, Mailigen offers an ergonomic and reliable solution for email and mobile marketing needs across various industries. Whether it is enhancing customer engagement, boosting sales, or strengthening communication with clients, this platform continues to deliver impressive results for businesses of all sizes.

Mailigen Reviews

3 Reviews

InformationComputer Software1Online Media1Media Production1

MailiGen Mail Marketing Makes Sense

Rating: 9 out of 10

May 7, 2014

Use Cases and Deployment Scope

We use MailiGen for our customers (and for ourselves) for bulk mailing operations such as sales, promotional, marketing and survey mailers.

Pros

Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.

Cons

One thing we would like is the ability to send test mails to any mail address during campaign development. Currently the system sends only to the designated mail addresses. So sending a sample to a customer to a marketing person is harder than necessary.

Likelihood to Recommend

MailiGen is suited for any sized organization from single owner businesses or clubs upwards. The pricing works well for entry level customers.

Howard Rybko

Owner in Information Technology at Syncrony (Computer Software, 11-50 employees)

Vetted Review

4 years of experience

Review from online sales guys

Rating: 10 out of 10

May 7, 2014

Use Cases and Deployment Scope

Mailigen is used for Email Remarketing. We reach out to registered users and offer them the product again. In emails we show users a variety of benefits our product will provide.

Pros

They dig our thing and establish human relations which makes easyer to work with them than with any other email marketing platform
They really helped us to develop our email marketing strategy
They deliver the emails

Cons

We love to run lots of tests, so our library of email designs and templates is big and it sometimes gets very challenging to manage through all our stuff
As we run email remarketing in many countries, our library of template language versions is also a big one. And again, a way for organizing all that stuff would be much appreciated

Likelihood to Recommend

Basically its a great service. Maybe for companies that quickly generate many email versions for testing, it can get tricky at one point to manage all their library, but otherwise its fine. Many features, many options. Its a good platform.

Kristofs Blaus

CEO in Marketing at Creative (Online Media, 11-50 employees)

Vetted Review

1 year of experience