MailerLite

Score8.7 out of 10

141 Reviews and Ratings

What is MailerLite?

MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month.

MailerLite enables users to:

Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get started.
Sell more and keep more revenue - Sell digital products, set up paid newsletter subscriptions, and integrate an ecommerce store with MailerLite.
Advanced automations - Build out sales funnels and automated customer journeys with multi-trigger automations, behavior-based segmentation, and dynamic content so subscribers only receive emails that are relevant to them.
Gather data to support decisions - Campaign performance metrics like sign-up sources, link clicks, open rates, and click-through-rates, to understand what performs best. A/B and multivariate testing is available to fine tune strategy.

MailerLite can be tried free for 14 days, and customer support is available 24/7.

Categories & Use Cases

Media

reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.

automations for every subscriber journey

some of the over 150 templates available

1 / 7

WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.6
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4

Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Custom reports
Users can create custom reports.
Category average: 7.3

Anthony Mougeot View profile

Website designer at Silver Wave Production (1-10 employees employees)

Use Cases and Deployment Scope

MailerLite support is quite reactive and really trying to solve your issues. I appreciate this professional work. Their solution is quite pleasant to use, and to my opinion, it's the best solution available on the market for small and middle size companies. Their pricing based on company size is quite intelligent and facilitate companies growth. Thanks again

Pros

Ergonomics
Support
Documentation

Cons

Campaign follow up
Subscribers managements
Tests of emails

Return on Investment

Facilitate email communication
Allow emails automation
A few bugs on emails editor and mobile display

Usability

Szab Zoltn

projektmenedzser in Corporate at FlexDent (11-50 employees employees)

Use Cases and Deployment Scope

I send newsletters to clients about new products, discounts, and I've started editing landing pages for Facebook campaigns. Since we work with several client groups by activity and geography, I can use MailerLite's services very well.

Ügyfeleknek küldök hírleveleket új termékekről, kedvezményekről, illetve elkezdtem landing oldalakat szerkeszteni Facebook kampányhoz. Mivel több ügyfélcsoporttal dolgozunk tevékenység szerint és földrajzilag, nagyon jól tudom használni a MailerLite szolgáltatásait.

Pros

customer registration system
easy to understand/handle interface
customer service is fast and efficient
ügyfélnyilvántartás rendszer
könnyen átlátható/kezelhető a felület
az ügyfélszolgálat gyors és ügyes

Cons

more seasonal templates for editing (holiday periods, for example)
For example, I would like to see in the Dashboard who unsubscribes from the newsletter.
szezonálisabb sablonok a szerkesztéshez (ünnepi időszakok pl.)
mondjuk én szeretném látni a Dashboardban, hogy ki íratkozik le a hírlevélről

Return on Investment

I can't say numbers.
helped, new customers came
nem tudok számokat mondani
segített, jöttek új ügyfelek

Usability

Alternatives Considered

Intuit Mailchimp

Other Software Used

ChatGPT

Mike Silverman View profile

Founder in Corporate at SilverWalk Limited (1-10 employees employees)

Use Cases and Deployment Scope

Landing pages, forms as well as email automation and campaigns.

Enables easy and versatile creation of vital sales & marketing and delivery collateral

Pros

Landing page creation
Email templates
Email campaigns

Cons

Stripe integration is excessively complicated if there are issues
Different functionality between Templates and Sites e.g. brand colours
Cannot use or copy blocks, elements etc across Templates and Sites

Usability

Other Software Used

Tilda, Google Workspace, Xero, Microsoft 365

Dr. Michael Leutelt View profile

Business Manager in Marketing at ASX Services (11-50 employees employees)

Use Cases and Deployment Scope

We build our landing pages with it and manage our email lists. For us it is a one-stop-shop solution. Also sales of individual solutions will in the future be integrated to MailerLite. Extremely useful service with a fast customer support.

Pros

Websites and Landing Pages
Email Newsletter
Direct Sales

Cons

all great, I can even integrate our custom domains, add favicons, etc.

Return on Investment

one stop shop solution that saves us money

Usability

Verified User

C-Level Executive in Human Resources (1-10 employees employees)

Use Cases and Deployment Scope

I use it for newsletters. We just started our business, so we needed a tool to help us out with growing subscribers, and MailerLite was our top choice. Plus, Francisco from their CS side was always on point and super helpful when we needed assistance with the authentication of our domain and setting up everything properly.

Pros

Easy to build campaigns
Easy to set up
Free plan for more than 20 days

Cons

More DIY resources so you can easily find everything
More guide during first sign up to the platform

Usability

Alternatives Considered

ConvertKit and beehiiv

MailerLite

What is MailerLite?

Categories & Use Cases

Media

Key Features

Top Performing Features

WYSIWYG email editor

Email deliverability reporting

List management

Areas for Improvement

Ability to test dynamic content

Dashboards

Custom reports

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Usability

Alternatives Considered

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