MailerLite

Score8.8 out of 10

141 Reviews and Ratings

What is MailerLite?

MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month.

MailerLite enables users to:

Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get started.
Sell more and keep more revenue - Sell digital products, set up paid newsletter subscriptions, and integrate an ecommerce store with MailerLite.
Advanced automations - Build out sales funnels and automated customer journeys with multi-trigger automations, behavior-based segmentation, and dynamic content so subscribers only receive emails that are relevant to them.
Gather data to support decisions - Campaign performance metrics like sign-up sources, link clicks, open rates, and click-through-rates, to understand what performs best. A/B and multivariate testing is available to fine tune strategy.

MailerLite can be tried free for 14 days, and customer support is available 24/7.

Categories & Use Cases

Media

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.

Screenshot of automations for every subscriber journey

Screenshot of the MailerLite landing page builder

Screenshot of some of the over 150 templates available

Screenshot of where to find MailerLite's integrations

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Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.

WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4

Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Custom reports
Users can create custom reports.
Category average: 7.4

#1 most frequent

Professional, Scientific, and Technical Services

9.7%

11,732 installations of 120,438

#2 most frequent

Information

4.0%

4,831 installations of 120,438

#3 most frequent

Other Services (except Public Administration)

2.9%

3,498 installations of 120,438

Verified User

Consultant in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I'm an Email Marketing Strategist and I use MailerLite for my own emails and that of several of my clients. MailerLite has a lovely, modern feel. The design editor is so easy to use, the forms and landing pages are beautiful and the support from the team is excellent. Highly recommended.

Pros

Design
ease of use
Support

Cons

Segmentation - I think there is huge scope to allow users to go much deeper in their segmentation. I would like to see Time Engaged, rather than Time Inactive.
Having to manually create automations for products bought from an online store is frustrating.
Automations starting with segments.

Return on Investment

Makes sending emails easy so more inclinded to send an email.

Usability

Alternatives Considered

Constant Contact, Intuit Mailchimp, Klaviyo, Omnisend and ActiveCampaign

Other Software Used

ThriveCart, Divi, Canva, Stripe Billing, Moxie, Airtable, Zapier, MailerCheck

Verified User

C-Level Executive in Corporate (1-10 employees employees)

Use Cases and Deployment Scope

Their support is awesome... and FREE... one of the reasons I jumped off of Mailchimp, who seems to be pinching their pennies these days and grabbing anything they can get from every account they have, even if they have a marginal user base. Anyway, I jumped from Mailchimp to MailerLite and have had two support tickets, both of which were high-quality and very responsive -- even on a weekend. It's not the product you build but the product you support. Nice work, MailerLite.

Pros

Support
Forms/Builder
Onboarding

Cons

The only detractor is that they do not support pre-filled email addresses
Oh, and I couldn't make my custom form work with their form post/action. No biggie, however.

Return on Investment

It saved me $13/mo that I was going to have to pay Mailchimp. Seriously, Mailchimp, learn to squeeze the right people. You're paying $24k/year for your X accounts alone, and you never use them!

Usability

Alternatives Considered

Intuit Mailchimp

Verified User

Consultant (1-10 employees employees)

Use Cases and Deployment Scope

I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!

Pros

promp responses
great customer service

Cons

I miss that FREE version does not have easier access to support

Return on Investment

well

Usability

Verified User

Partner in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

MailerLite is our go-to emailing tool: transparent pricing models, simple API integration, and support for custom-made templates. We recommend it!

Pros

UX / UI
API
Transparent pricing

Cons

Better user management

Usability

Alternatives Considered

Intuit Mailchimp and Loops.so

Other Software Used

Intuit Mailchimp, Loops.so

Verified User

Retiree in Social Media (1-10 employees employees)

Use Cases and Deployment Scope

I used MailerLite for my blog mailing list to send out emails to email list. I'm going to switch over to the new version of MailerLite and I needed help with billing and had questions on how to do that. Jhon worked with me and was extremely helpful and very knowledgeable. I appreciate his help.

Pros

everything

Cons

I can't think of anything.

Return on Investment

MailerLite has had a very positive impact on my business.
It's been easy to grow my email list with MailerLite.

Usability

Other Software Used

ChatGPT, Canva, WordPress

MailerLite

What is MailerLite?

Categories & Use Cases

Media

MailerLite Key Features

Top Performing Features

WYSIWYG email editor

Email deliverability reporting

List management

Areas for Improvement

Ability to test dynamic content

Dashboards

Custom reports

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Other Services (except Public Administration)

MailerLite Reviews

Use Cases and Deployment Scope

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Return on Investment

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Return on Investment

Usability

Alternatives Considered

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

MailerLite Alternatives