#1 most frequent
United States of America
31.2%42,561 installations of 136,630
What is MailerLite?
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month.
Categories & Use Cases
Media
1 / 7
Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Areas for Improvement
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Custom reports
Users can create custom reports.
Category average: 7.4
Who Buys & Uses MailerLite
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
11.3%15,468 installations of 136,630
#3 most frequent
Poland
6.2%8,410 installations of 136,630
Pros
- Responsive and helpful customer support
- User-friendly design editor and form creation
- Transparent and scalable pricing structure
Cons
- Limitations in automation capabilities, requiring manual effort for certain tasks
- Limited segmentation options
- Need for more robust user management features
MailerLite Review
Use Cases and Deployment Scope
Just signed up with MailerLite after doing tons of research for an email marketing site for our Ministry, and thus far, MailerLite is pretty awesome. I really like the fact that you can start for free with under 1,000 subscribers and they will grow with you as you grow. One of the awesome features that sold us on going with MailerLite is their live chat tech support even on the free tier plan. Pretty awesome company, if your having doubts, just go for it. Check them out. We are really impressed at this point and glad we chose MailerLite.
Pros
- Live Chat
- Ease of Use
- Potential for growth
Usability
Alternatives Considered
Mailchimp Transactional Email (Mandrill) and ConvertKit
Other Software Used
WordPress, Microsoft 365
I recommend!
Use Cases and Deployment Scope
I mainly use MailerLite as a sign up page for my dance and personal training programmes.
Pros
- quick landing page building
- quick website building
- provides useful email templates
- great customer support
Cons
- Better options for class and events registration pages (tracking number of sign ups) similar to Mindbody platform
- Landing pages that has basic sales funnels features such as Clickfunnels
- Would appreciate if we could send an email campaign by simply clicking on a subscriber(s) name
- Have a basic feature to keep my brand's colours stored for quick access for building any page or email
Return on Investment
- MailerLite has been helpful to sole-proprietors because it's a small investment
Usability
Alternatives Considered
Systeme.io, ClickFunnels and Constant Contact
Other Software Used
Systeme.io, Wix
Review
Use Cases and Deployment Scope
MailerLite support is quite reactive and really trying to solve your issues. I appreciate this professional work. Their solution is quite pleasant to use, and to my opinion, it's the best solution available on the market for small and middle size companies. Their pricing based on company size is quite intelligent and facilitate companies growth. Thanks again
Pros
- Ergonomics
- Support
- Documentation
Cons
- Campaign follow up
- Subscribers managements
- Tests of emails
Return on Investment
- Facilitate email communication
- Allow emails automation
- A few bugs on emails editor and mobile display
Usability
MailerLite Review
Use Cases and Deployment Scope
I send newsletters to clients about new products, discounts, and I've started editing landing pages for Facebook campaigns. Since we work with several client groups by activity and geography, I can use MailerLite's services very well.
Ügyfeleknek küldök hírleveleket új termékekről, kedvezményekről, illetve elkezdtem landing oldalakat szerkeszteni Facebook kampányhoz. Mivel több ügyfélcsoporttal dolgozunk tevékenység szerint és földrajzilag, nagyon jól tudom használni a MailerLite szolgáltatásait.
Ügyfeleknek küldök hírleveleket új termékekről, kedvezményekről, illetve elkezdtem landing oldalakat szerkeszteni Facebook kampányhoz. Mivel több ügyfélcsoporttal dolgozunk tevékenység szerint és földrajzilag, nagyon jól tudom használni a MailerLite szolgáltatásait.
Pros
- customer registration system
- easy to understand/handle interface
- customer service is fast and efficient
- ügyfélnyilvántartás rendszer
- könnyen átlátható/kezelhető a felület
- az ügyfélszolgálat gyors és ügyes
Cons
- more seasonal templates for editing (holiday periods, for example)
- For example, I would like to see in the Dashboard who unsubscribes from the newsletter.
- szezonálisabb sablonok a szerkesztéshez (ünnepi időszakok pl.)
- mondjuk én szeretném látni a Dashboardban, hogy ki íratkozik le a hírlevélről
Return on Investment
- I can't say numbers.
- helped, new customers came
- nem tudok számokat mondani
- segített, jöttek új ügyfelek
Usability
Alternatives Considered
Intuit Mailchimp
Other Software Used
ChatGPT
[...] likes Mailerlite
Use Cases and Deployment Scope
Landing pages, forms as well as email automation and campaigns.
Enables easy and versatile creation of vital sales & marketing and delivery collateral
Enables easy and versatile creation of vital sales & marketing and delivery collateral
Pros
- Landing page creation
- Email templates
- Email campaigns
Cons
- Stripe integration is excessively complicated if there are issues
- Different functionality between Templates and Sites e.g. brand colours
- Cannot use or copy blocks, elements etc across Templates and Sites
Usability
Other Software Used
Tilda, Google Workspace, Xero, Microsoft 365
