What is MailerLite?
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month.
MailerLite enables users to:
- Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get started.
- Sell more and keep more revenue - Sell digital products, set up paid newsletter subscriptions, and integrate an ecommerce store with MailerLite.
- Advanced automations - Build out sales funnels and automated customer journeys with multi-trigger automations, behavior-based segmentation, and dynamic content so subscribers only receive emails that are relevant to them.
- Gather data to support decisions - Campaign performance metrics like sign-up sources, link clicks, open rates, and click-through-rates, to understand what performs best. A/B and multivariate testing is available to fine tune strategy.
MailerLite can be tried free for 14 days, and customer support is available 24/7.
Categories & Use Cases
Media
1 / 7
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.6
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Areas for Improvement
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Custom reports
Users can create custom reports.
Category average: 7.3
