Intuit Mailchimp Professional, Scientific, and Technical Services Reviews & Insights

Score8.1 out of 10

2,663 Reviews and Ratings

Community insights

TrustRadius Insights for Intuit Mailchimp are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Features: Users have appreciated Mailchimp for its wide range of features that facilitate email marketing and audience management, making it a versatile platform for their marketing needs. The variety of tools available such as list management capabilities, customizable templates, and detailed reporting features help contribute to an all-encompassing experience for users.

Intuitive User Interface: Reviewers have found the user interface of Mailchimp to be intuitive, enhancing the ease of creating and managing databases with tags and groups. The visually appealing layout coupled with straightforward navigation has been commended by users for simplifying tasks like email creation, audience segmentation, and campaign monitoring.

Valuable A/B Testing Feature: Some users have highlighted the valuable A/B testing feature in Mailchimp that allows for refining emails through testing different subject lines, preheaders, and send times. By providing insights into subscriber engagement preferences and optimizing content performance, this feature empowers users to make data-driven decisions for successful email campaigns.

Intuit Mailchimp Reviews

165 Reviews

Professional, Scientific, and Technical ServicesLaw Practice1Legal Services3Accounting5Architecture & Planning2Information Technology & Services30Management Consulting6Marketing & Advertising94Market Research1Public Relations & Communications6Design9Research1Graphic Design3Translation & Localization1Veterinary1Human Resources2

Why I Like Intuit Mailchimp

Rating: 10 out of 10

Incentivized

July 15, 2025

Use Cases and Deployment Scope

As a technology and marketing consultant I've had several opportunities to help my clients choose and set up direct mailing systems. I always recommend Intuit Mailchimp and most of my clients agree. It's quick and easy to set up and start sending out effective emails.

In most cases we've uploaded existing customers and also used the Intuit Mailchimp sign-up forms.

We've also done most of the graphics and creation of content for the emails. Using templates and saving templates save a lot of time and helps us to present a consistent look.

Pros

Easy to segment users in the database
Great reporting and review of campaigns
Helpful tools to build new campaigns and set up updated ones
Good templates and forms

Cons

In the years I've been using Intuit Mailchimp, they've updated their platform quite a bit. Any problems I had early on are now addressed and fixed.

Likelihood to Recommend

My usage has been mostly with small businesses and Intuit Mailchimp has been a great solution. I can't speak to the scalability to a million users for example but none of my clients have moved away from Intuit Mailchimp.

John Dykstra

Small Business Owner at JRD Apps (Information Technology & Services, 1-10 employees)

Vetted Review

15 years of experience

Verified on LinkedIn

Highly Recommended - Great tool for Email Communications and a while lot more

Rating: 10 out of 10

Incentivized

July 7, 2025

Use Cases and Deployment Scope

We use Intuit Mailchimp for a number of reasons, from subscriber email marketing, list and data management, email automations, managing our subscriber base, event follow ups, app emails, app sign-ups, email templates, user tracking, data enrichment and marketing automation. it also ensure were meet privacy requirements for UK, EU and USA. Intuit Mailchimp basically handles this part of our business and marketing operations and we could not manage without it, it is an essential tool for us.

Pros

Email campaign management
List building and management
Double opt in
Email sequence automations
Data management
Email templates and design
Easy to use and launch campaigns
Automations
Subscriber management
Marketing automation

Cons

Statistics and data reporting - this could be more complex
Contacting support could be easier
Integrations to more platforms - Posthog could be one

Likelihood to Recommend

Intuit Mailchimp is an industry leader in-terms of email marketing communications and data management, if you are a SME business I would highly recommend using it as it does meet pretty much every need. If you are a larger organisation or enterprise business and you want a more sophisticated tool and more advanced features for email marketing then I suggest looking at some other tools, but Intuit Mailchimp is basically the place to start for all businesses that need email marketing.

Verified User

Professional in Marketing (Information Technology Services company, 11-50 employees)

Vetted Review

10 years of experience

Not a bad program to use

Rating: 9 out of 10

Incentivized

July 5, 2025

Use Cases and Deployment Scope

We use it for, as most businesses do, to send out mass email blasts to our clients at different times to let them know what is new in their industry, specials we are running, and how we can help them. Yes, it is an effective tool for sending out a message to a large group of folks quickly - and to make sure that the message is the same. Is it instant? No, but at least you can tailor a good message to that segment of your client base.

Pros

Communicate out to large groups
On trend with look, and feel - emails don't look dated
Ability to add photos and video to messages
Tailor message to different segments

Cons

You can add videos, but it's still a bit clunky
Photo integration could improve - feels a bit templated
I would like to see a bit more ease of using different lists for sends, and perhaps better merge options

Likelihood to Recommend

It's well suited for getting a message out to segments of your audience that you wish to reach in a very precise way. There isn't a lot of options for variance - and I'm not saying that is bad, because you are using Intuit Mailchimp to get the same message out to a wide variety of clients and customers - but it is going to be a general message, and one not tailored to every client.

Aaron Henderson

Marketing Specialist in Marketing at MK Marketing (Marketing Advertising, 11-50 employees)

Vetted Review

6 years of experience

Verified on LinkedIn

Intuit Mailchimp is the best to handle email marketing

Rating: 10 out of 10

Incentivized

December 2, 2024

Use Cases and Deployment Scope

We use Intuit Mailchimp to send email blasts and also collect emails for various segments. Starting to use the SMS options as well. The ability to send to specific lists with specific filters and rules is ideal.

Pros

List segments
Analytics
Clean email design

Cons

Customer service via phone
Allow more emails to be sent monthly

Likelihood to Recommend

I think Intuit Mailchimp is best suited for mass email marketing and deploy. Not sure that it is a great tool for CRM.

Asya Shein

Founder & Publisher in Marketing at Fusicology (Marketing & Advertising, 1-10 employees)

Vetted Review

8 years of experience

Verified on LinkedIn

A good, simple, beautiful email builder

Rating: 8 out of 10

Incentivized

September 28, 2024

Use Cases and Deployment Scope

We're an agency and regularly use Mailchimp for our client's newsletters. It's simple to use, has a great email builder, and is a powerful tool for most of what our clients need.

Pros

Great drag and drop email builder producing beautiful emails
Easy to use list management
Simple backend and management of team

Cons

Could be more robust in terms of automation at its basic levels
CRM is not as detailed as is sometimes needed for what we're doing

Likelihood to Recommend

I would recommend Mailchimp for anyone looking for a simple newsletter, or wanting to send regular communication to a relatively static or simply layered list. I would not recommend it if they are more robust eCommerce businesses or need super detailed automation and segmentation, at least beyond a smaller size of list.

Jason Theobald

Director of Agency Operations and Marketing in Marketing at 5 Stones (Marketing & Advertising, 51-200 employees)

Vetted Review

6 years of experience

View profile

Not a Mailchimp Fan

Rating: 3 out of 10

Incentivized

February 27, 2024

Use Cases and Deployment Scope

We used Mailchimp for email marketing over several years.

Pros

Getting signed up is easy
Has good templates out of the box

Cons

Designing custom templates
Navigating the account

Likelihood to Recommend

Mailchimp is a great email marketing tool. Our issues with the platform relate to how difficult it is to close your account when ready. Not only is there not a clear way to cancel your account, you cannot close your account if you have contacts in the platform even if you are not sending emails. In my experience, customer support is not helpful when you are trying to close your account. There was very little documentation on how to close the account and what was required to close the account.

Verified User

Partner (Marketing & Advertising company, 1-10 employees)

Vetted Review

7 years of experience

Mailchimp is user-friendly

Rating: 9 out of 10

Incentivized

February 19, 2024

Use Cases and Deployment Scope

We're a market research organization who uses Mailchimp to communicate with our database of research participants. We send out updates concerning new or upcoming research projects, we send out newsletters and information update requests. We often use outside software for our surveys but when they are not complicated, we'll launch surveys within the platform and then use the reporting capabilities within Mailchimp.

Pros

Mailchimp makes it easy to maintain a clean database.
It's very user-friendly for designing campaigns.
It's easy to link email campaigns to social media campaigns.

Cons

Address field should be optional. You should be allowed to enter just a city or zip code and not have to enter a character for every possible field.
Training and help videos would be nice.
Less prompting to upgrade your account.

Likelihood to Recommend

Mailchimp is well suited to staying in contact with a database of people who have opted in to receiving communication from you. It is not well suited to cold email outreach.

Verified User

Project Manager (Marketing & Advertising company, 201-500 employees)

Vetted Review

2 years of experience

Jack of All Trades That Gets the Job Done

Rating: 9 out of 10

Incentivized

February 19, 2024

Use Cases and Deployment Scope

I use Mailchimp with some of my website/startup projects because of its generous free plan. It gives me plenty of space to build up my email lists before committing to a plan. It's easy to use, and the dashboards and user interfaces are super easy to use for marketers or even those brand-new to email marketing.

As of now, we use Mailchimp for its list management, signup forms, welcome emails, and basic newsletters.

Pros

Easy to use
Generous free plan
Pretty campaigns and templates

Cons

Too many features
Scope far beyond email marketing
Pricey for small campaigns

Likelihood to Recommend

Mailchimp is perfect for small businesses that want to scale their email lists and get started with email marketing. However, it tries hard to be a one-stop-shop for everything, but it really only does email marketing exceptionally well—the rest is "meh," which means it really should just be an email tool, and you'll need to use other tools to supplement the rest of your marketing needs.

Jesse Sumrak

Content Marketing Manager in Marketing at Keyhole Content LLC (Marketing & Advertising, 1-10 employees)

Vetted Review

2 years of experience

View profile

Great tool

Rating: 8 out of 10

Incentivized

February 7, 2024

Use Cases and Deployment Scope

I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a database that we can filter into different audiences.

Pros

easily integrates HTML design we have created
custom templates saving
campaign setting is user friendly
segmentation

Cons

Contact import from CVS or Excel files as fields don't match that easily
Add features for free or low-price plans
IA to import contacts smartly

Likelihood to Recommend

SUITED
If you need to have an organized database to send emails to regularly.
If you seek design flexibility.
If you want robust analytics.

INAPPROPIATE
If your budget is too low
If your database can be handled manually (as per its small size)

Paula Petroni

Creative Producer & Project Manager in Marketing at Purple Bunny SRL (Design, 1-10 employees)

Vetted Review

10 years of experience

View profile

Mailchimp is a fine solution for the basics.

Rating: 5 out of 10

Incentivized

October 26, 2023

Use Cases and Deployment Scope

Mailchimp is a fine email marketing platform if you want to implement simple email marketing. Things like simple newsletters or basic autoresponders. As soon as you start getting into more complex automation, Mailchimp is lacking. The journey builder doesn't have enough branching ability or trigger abilities, and the automation that can be built is relatively basic.

Pros

Email Marketing.
Auto-Responders.
Integration

Cons

Automation Journeys.
Attribution Tracking.

Likelihood to Recommend

Mailchimp is a great tool for basic email marketing. It is affordable and doesn't break the bank. For small businesses that are simply looking to send a monthly newsletter, Mailchimp is a great option. For anyone looking for a more integrated tech stack solution, there are better tools out there.

Verified User

Consultant (Marketing & Advertising company, 1-10 employees)

Vetted Review

5 years of experience

Loading Reviews List....