Intuit Mailchimp Reviews & Insights

Score8.1 out of 10

2,663 Reviews and Ratings

Community insights

TrustRadius Insights for Intuit Mailchimp are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Features: Users have appreciated Mailchimp for its wide range of features that facilitate email marketing and audience management, making it a versatile platform for their marketing needs. The variety of tools available such as list management capabilities, customizable templates, and detailed reporting features help contribute to an all-encompassing experience for users.

Intuitive User Interface: Reviewers have found the user interface of Mailchimp to be intuitive, enhancing the ease of creating and managing databases with tags and groups. The visually appealing layout coupled with straightforward navigation has been commended by users for simplifying tasks like email creation, audience segmentation, and campaign monitoring.

Valuable A/B Testing Feature: Some users have highlighted the valuable A/B testing feature in Mailchimp that allows for refining emails through testing different subject lines, preheaders, and send times. By providing insights into subscriber engagement preferences and optimizing content performance, this feature empowers users to make data-driven decisions for successful email campaigns.

Reviews

556 Reviews

Intuit Mailchimp for e-Commerce Marketing

Rating: 9 out of 10

Incentivized

October 20, 2025

Use Cases and Deployment Scope

I use Mailchimp to help build my mailing list though various forms. I then use the mailing list for email marketing. The program helps me to gain access to a new audience.

Pros

Easy to design email marketing
Customizable pop-up and forms
Great customer support for platform users

Cons

The pop up form creation tool is not very intuitive. After receiving instruction, it makes more sense, but is tricky to figure out without help.
Pop-up form covers entire screen. Other platforms offer different sizes.
SMS subscription should be more customizable for new users.

Likelihood to Recommend

Offer a wide range of services. Gets expensive if you use them all.

Verified User

Professional in Sales (1-10 employees)

Vetted Review

3 years of experience

Intuit Mailchimp - a great email platform for small businesses

Rating: 8 out of 10

Incentivized

October 6, 2025

Use Cases and Deployment Scope

We use Intuit Mailchimp to send weekly newsletters to 2 different audiences/recipients, as well as seasonal emails related to course launches. We are able to tag every contact, segment them, and understand click-through rates per audience. We also use the analytics to be able to share that information with advertisers who work with our podcast network as an added value.

Pros

Easy User Experience / Navigation
Contact Tagging Feature
Campaign Organization

Cons

Help Center Information
Easier Copy/Paste from Campaign to Campaign
Clearer Contact Information for Bounced/Scrubbed/Unsubscribed

Likelihood to Recommend

Intuit Mailchimp is great for businesses that have fewer than 50,000 contacts. After that, I feel like the tag and contact organization would get tricky to keep clean and organized. If you're smaller than that, it's fantastic to understand your audience and segment accordingly. If you have more contacts than 50k, it would be more difficult to keep things segmented, organized, and clear - even more so if you have several different team members working in the back end.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

5 years of experience

Great for the size of our company

Rating: 9 out of 10

Incentivized

October 6, 2025

Use Cases and Deployment Scope

I use it to keep track of my customer base and send SMS and Email campaigns within my company. We occasionally will also use it to sync our customers between many different software platforms such as Shopify, Epos, WooCommerce, ETC. It works well; however, I wish the email campaign designer were more flexible with the placement of blocks.

Pros

SMS Campaigns
Sync Customer bases
Provide a easy to use design interface

Cons

More flexibility with placement on email campaign designer
Lower cost for smaller sms campaigns

Likelihood to Recommend

It should have better pricing for smaller campaigns, especially for small companies and also provide the option to pay for specific customer bases and not charge for inactive and non campaign customersd.

Verified User

Project Manager in Sales (11-50 employees)

Vetted Review

3 years of experience

Intuit Mailchimp Reveiw

Rating: 9 out of 10

Incentivized

October 6, 2025

Use Cases and Deployment Scope

I use Intuit Mailchimp to send messages (text email) to patients in our EMR.

Pros

Easily copy one campaign to a new one
Notification of a reply

Cons

Hard to find the "inbox"
Dealing with large list and categories of those list are confusing

Likelihood to Recommend

SMS and email

Verified User

Executive in Product Management (11-50 employees)

Vetted Review

5 years of experience

Intuit Mailchimp doesn't monkey around Its so good its bananas

Rating: 10 out of 10

Incentivized

October 6, 2025

Use Cases and Deployment Scope

We love Intuit Mailchimp for automating email and sms marketing campaigns! This helps us with reaching more customers more easily and with a lot of awesome tracking metrics.

Pros

Campaign Design
Metrics tracking
CRM management

Likelihood to Recommend

Very well suited for small business usage. It is very easy to send monthly promotions and info. The creative tools are very adequate. I haven’t yet integrated it with my specific business sales software to make customer management more seem less, but I am sure I could do it with Zapier or something similar.

Tyler Porras

Owner at ERA Automotive (1-10 employees)

Vetted Review

10 years of experience

Good but too pricey unfortunately everyone else sucks more

Rating: 5 out of 10

Incentivized

October 6, 2025

Use Cases and Deployment Scope

Connecting with clients are events, maintaining relationships, getting ahold of clients campaigns , fundraising and siuch. We are unable to call or email individually any clients whether vendors donors etc.

Pros

Sending emails
sms
data

Cons

pricing
tiers
usability

Likelihood to Recommend

It’s a great program just too expensive

Verified User

Board Member in Human Resources (1-10 employees)

Vetted Review

2 years of experience

Intuit Mailchimp helped our business grow

Rating: 10 out of 10

Incentivized

October 6, 2025

Use Cases and Deployment Scope

We use Intuit Mailchimp to help reach our customer database with news, offers, and reminders to help serve them with keeping their home comfortable all year long.

Pros

Email
SMS
Retargeting

Likelihood to Recommend

Simplicity of creating email and sms campaigns

Verified User

Manager (1-10 employees)

Vetted Review

5 years of experience

Intuit Mailchimp easily powers our marketing needs

Rating: 9 out of 10

September 24, 2025

Use Cases and Deployment Scope

We leverage Intuit Mailchimp to manage all of our outbound marketing needs for current and prospective clients. We use it to create cadences for new prospects who engage with our gated content and like the A/B testing features as it has allowed us to optimize a number of our marketing campaigns. Primarily it has been great because Intuit Mailchimp is an easy to use tool and I can quickly get any members of my team up and running on the platform easily.

Pros

Free Tier is great to get started
The UI is very easy to navigate
Having sequences and the ability to AB test emails

Cons

The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
Customer support can be a bit lacking at times and their docs aren't always the best

Likelihood to Recommend

If you require an easy to use email marketing tool that your team can quickly get up and running with then Intuit Mailchimp is a great option. I haven't had any team member struggle with their drag and drop email builder and the steps you have to take to add an email, create and send a campaign are all straightforward.

Richard Sandown

CEO in Corporate at Camprs (11-50 employees)

Vetted Review

2 years of experience

Best at the price range.

Rating: 7 out of 10

Incentivized

September 7, 2025

Use Cases and Deployment Scope

We use Mailchimp for our monthly newsletter and occasional product updates. Mailchimp helped us send emails to our subscribers without any hassle, and the HTML copies generated or made in Mailchimp were of very high quality. It helps us manage all the subscribers under one roof, and integrating it with our user register makes it much more efficient.

Pros

It helps you send newsletters.
It helps you manage your audience.
It helps you with high deliverability.

Cons

The UI/UX is very bulky and can be streamlined.
Better native integrations, like with Intercom, should be made.
Support is very slow, and even if you have a genuine & urgent concern, they take an eternity to solve it, which usually affects the business.

Likelihood to Recommend

It is well-suited for newsletters and emails that have the consent of the recipients. It doesn't support cold emails.

Verified User

Administrative Assistant in Marketing (11-50 employees)

Vetted Review

2 years of experience

Intuit Mailchimp Review

Rating: 10 out of 10

Incentivized

September 5, 2025

Use Cases and Deployment Scope

We primarily used Intuit Mailchimp's API service to integrate it with our SaaS applications. Which allows our clients to integrate their Intuit Mailchimp account and gets subscribe by their audience and run their own Email Marketing . Also we have given another feature like our clients can embed custom html subscription form which is made inside Intuit Mailchimp platform and then add in our SaaS app to get subscribe it is very useful and best for customization.

Pros

Lots of free custom html forms which can be embed in any webpage.
Intuit Mailchimp offered a free plan which is good who just wants to try the application before purchasing any plan.
Detailed analytics page.

Cons

Setting up Automation flows are little bit complex, it can be made more easier.
Lack of detailed training videos.

Likelihood to Recommend

Intuit Mailchimp is best suited to integrate or connect using API services in various application which supports Intuit Mailchimp integration to get subscribe/capture emails and other user details in a list, it is very reliable and easy to integrate just need an API key. Also for small businesses Intuit Mailchimp has a free plan for email marketing which can saves lots of money.

Pintu Barman

Web Developer in Information Technology at Onlightenmedia (11-50 employees)

Vetted Review

3 years of experience

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