Intuit Mailchimp Information Reviews & Insights

Score8.1 out of 10

2,663 Reviews and Ratings

Community insights

TrustRadius Insights for Intuit Mailchimp are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Features: Users have appreciated Mailchimp for its wide range of features that facilitate email marketing and audience management, making it a versatile platform for their marketing needs. The variety of tools available such as list management capabilities, customizable templates, and detailed reporting features help contribute to an all-encompassing experience for users.

Intuitive User Interface: Reviewers have found the user interface of Mailchimp to be intuitive, enhancing the ease of creating and managing databases with tags and groups. The visually appealing layout coupled with straightforward navigation has been commended by users for simplifying tasks like email creation, audience segmentation, and campaign monitoring.

Valuable A/B Testing Feature: Some users have highlighted the valuable A/B testing feature in Mailchimp that allows for refining emails through testing different subject lines, preheaders, and send times. By providing insights into subscriber engagement preferences and optimizing content performance, this feature empowers users to make data-driven decisions for successful email campaigns.

Intuit Mailchimp Reviews

87 Reviews

InformationComputer Software29Computer Networking2Internet25Telecommunications4Publishing4Newspapers2Information Services2Online Media3Music7Media Production4Writing & Editing5

Intuit Mailchimp - a great email platform for small businesses

Rating: 8 out of 10

Incentivized

October 6, 2025

Use Cases and Deployment Scope

We use Intuit Mailchimp to send weekly newsletters to 2 different audiences/recipients, as well as seasonal emails related to course launches. We are able to tag every contact, segment them, and understand click-through rates per audience. We also use the analytics to be able to share that information with advertisers who work with our podcast network as an added value.

Pros

Easy User Experience / Navigation
Contact Tagging Feature
Campaign Organization

Cons

Help Center Information
Easier Copy/Paste from Campaign to Campaign
Clearer Contact Information for Bounced/Scrubbed/Unsubscribed

Likelihood to Recommend

Intuit Mailchimp is great for businesses that have fewer than 50,000 contacts. After that, I feel like the tag and contact organization would get tricky to keep clean and organized. If you're smaller than that, it's fantastic to understand your audience and segment accordingly. If you have more contacts than 50k, it would be more difficult to keep things segmented, organized, and clear - even more so if you have several different team members working in the back end.

Verified User

Manager in Marketing (Online Media company, 11-50 employees)

Vetted Review

5 years of experience

Intuit Mailchimp easily powers our marketing needs

Rating: 9 out of 10

Incentivized

September 24, 2025

Use Cases and Deployment Scope

We leverage Intuit Mailchimp to manage all of our outbound marketing needs for current and prospective clients. We use it to create cadences for new prospects who engage with our gated content and like the A/B testing features as it has allowed us to optimize a number of our marketing campaigns. Primarily it has been great because Intuit Mailchimp is an easy to use tool and I can quickly get any members of my team up and running on the platform easily.

Pros

Free Tier is great to get started
The UI is very easy to navigate
Having sequences and the ability to AB test emails

Cons

The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
Customer support can be a bit lacking at times and their docs aren't always the best

Likelihood to Recommend

If you require an easy to use email marketing tool that your team can quickly get up and running with then Intuit Mailchimp is a great option. I haven't had any team member struggle with their drag and drop email builder and the steps you have to take to add an email, create and send a campaign are all straightforward.

Richard Sandown

CEO in Corporate at Camprs (Computer Software, 11-50 employees)

Vetted Review

2 years of experience

Best at the price range.

Rating: 7 out of 10

Incentivized

September 7, 2025

Use Cases and Deployment Scope

We use Mailchimp for our monthly newsletter and occasional product updates. Mailchimp helped us send emails to our subscribers without any hassle, and the HTML copies generated or made in Mailchimp were of very high quality. It helps us manage all the subscribers under one roof, and integrating it with our user register makes it much more efficient.

Pros

It helps you send newsletters.
It helps you manage your audience.
It helps you with high deliverability.

Cons

The UI/UX is very bulky and can be streamlined.
Better native integrations, like with Intercom, should be made.
Support is very slow, and even if you have a genuine & urgent concern, they take an eternity to solve it, which usually affects the business.

Likelihood to Recommend

It is well-suited for newsletters and emails that have the consent of the recipients. It doesn't support cold emails.

Verified User

Administrative Assistant in Marketing (Computer Software company, 11-50 employees)

Vetted Review

2 years of experience

Intuit Mailchimp Review

Rating: 10 out of 10

Incentivized

September 5, 2025

Use Cases and Deployment Scope

We primarily used Intuit Mailchimp's API service to integrate it with our SaaS applications. Which allows our clients to integrate their Intuit Mailchimp account and gets subscribe by their audience and run their own Email Marketing . Also we have given another feature like our clients can embed custom html subscription form which is made inside Intuit Mailchimp platform and then add in our SaaS app to get subscribe it is very useful and best for customization.

Pros

Lots of free custom html forms which can be embed in any webpage.
Intuit Mailchimp offered a free plan which is good who just wants to try the application before purchasing any plan.
Detailed analytics page.

Cons

Setting up Automation flows are little bit complex, it can be made more easier.
Lack of detailed training videos.

Likelihood to Recommend

Intuit Mailchimp is best suited to integrate or connect using API services in various application which supports Intuit Mailchimp integration to get subscribe/capture emails and other user details in a list, it is very reliable and easy to integrate just need an API key. Also for small businesses Intuit Mailchimp has a free plan for email marketing which can saves lots of money.

Pintu Barman

Web Developer in Information Technology at Onlightenmedia (Computer Software, 11-50 employees)

Vetted Review

3 years of experience

View profile

Intuit Mailchimp helped us to grow our audience and subscriptions

Rating: 8 out of 10

Incentivized

July 15, 2025

Use Cases and Deployment Scope

We use Intuit Mailchimp to handle our entire newsletter output across multiple newspapers/websites. This includes daily promotion of our content, plus marketing emails to drive digital subscriptions. These newsletters also carry ads to bring in revenue along with growing our audience. We can also use Mailchimp to monitor the effectiveness of different newsletter strategies, for sharing around the group.

Pros

Enables you to swiftly populate newsletter content
Allows you to add and resize pictures easily
Gives you feedback on some of your choices and tips to improve
Provides statistics to enable you to monitor newsletter success

Cons

Modifying templates could be simpler - adding or removing elements should be a little more straightforward
Picture uploads are limited to about 10mb, meaning you sometimes have to resize pictures
With our integration, use of Ctrl V to paste content in sometimes copies formatting and sometimes places content in bold, depending on the field.
Auto-population of intros and pics from a url would be helpful, as with Google Showcase

Likelihood to Recommend

Intuit Mailchimp is well suited to regular newsletter production. If you want to send out daily newsletters either instantly once completed, or schedule them for later, it is easy to do. If you want to keep track of your newsletter audience, or get feedback on open rates and the success of your newsletters, it is perfect. Sending out marketing emails to drive subscriptions or sales is also straightforward with Mailchimp. It's less suited to auto-populated newsletters - for example, if you wish it to populate from a website or from URLs directly. Although this can be done, it requires some integration work.

Verified User

Director (Newspapers company, 51-200 employees)

Vetted Review

1 year of experience

Good resource for emails and more but with some room for improvement.

Rating: 7 out of 10

Incentivized

July 5, 2025

Use Cases and Deployment Scope

We use Mailchimp to manage our email subscriber database and send out a weekly email newsletter, as well as additional emails as needed. We use its API to power a newsletter sign-up form on our website. Additionally, we have a Mailchimp-native form that collects email addresses and adds subscribers to our list.

Pros

Subscriber and list management is excellent, keeping our list fresh and increasing deliverability.
The drag-and-drop editor is ideal for non-technical users to create visually appealing email campaigns that render well on both desktop and mobile devices.
Reporting is highly detailed and useful, providing us with precise information on who is interacting with our emails and offering a comprehensive overview for each campaign.
Support has (mostly) been proactive and helpful when the occasional issue arises (there haven't been many).

Cons

The drag-and-drop editor is generally good, but some recent changes have made it more difficult to use.
Mailchimp rolls out UI and UX changes to its editor without notifying users. It's great when something is improved, but annoying when you're working on an email and all of a sudden, the thing you relied on no longer works the same way it did before.
Many of the new features they've rolled out recently appear not to have been properly QA'd and don't work well. Mailchimp eventually seems to deploy a fix, but they shouldn't have ever made it to production.

Likelihood to Recommend

It's well-suited for users who want a largely hands-off way to manage their email lists and create good-looking emails easily. Despite its flaws, it's still quite good. We've found that it scales well and is suitable for users with email lists of all sizes and varying needs.

Verified User

Engineer in Engineering (Publishing company, 1-10 employees)

Vetted Review

10 years of experience

Also great for internal communications

Rating: 9 out of 10

Incentivized

June 5, 2025

Use Cases and Deployment Scope

I am using Intuit Mailchimp for the Internal Communications purposes. We send internal emails with it also using variables i.e. for sending highly personalized communication. We also tailor the messages by using self-made templates that utilize custom HTML and CSS for improving the visuals and the impact of our messaging.

Pros

Managing the visuals of the email and adjusting responsiveness
Providing the ability to customize emails and use variables
The service is reliable and during several years we had probably one situation of some slow-down in delivery
Customer service is really good - we had situations in which we had to change the link and it was always done quickly

Cons

You could think about not only aiming for marketing but also internal comms as the tool could be even more tailored for such use cases but recent improvements i.e. getting rid of the limit of 5 aliases is really helping
I would like to be able to mix single emails and aliases in when pasting a list of emails
Intuit Mailchimp is not able to go deeper into aliases i.e. when I have an internal alias gathering all sub-aliases which, eventually have single emails, I will only go 1 level in depth and not all the mails will be fetched

Likelihood to Recommend

It's well suited when you need to create some customized email that includes adding own CSS etc. It's less appropriate when you aim for a tool that will make it easy to have a 2-way communication as this is quite complicated. Also - if you want a tool that shows CC, BCC etc. this is not the right one as it's not tailored for internal communications but for the external use within marketing.

Verified User

Manager in Corporate (Computer Software company, 1001-5000 employees)

Vetted Review

4 years of experience

I love Intuit Mailchimp

Rating: 10 out of 10

Incentivized

May 15, 2025

Use Cases and Deployment Scope

I use Intuit Mailchimp to send my bi-weekly newsletter to subscribers. These are people who also follow me on Instagram or enjoy reading my blog. The problem ur addresses for me is giving me a second space that I have control over, unlike social media platforms.

Pros

Easy to use
Nice website layout
Great email designs and ability to make your own
Helpful info on their blog

Cons

I’d like to see improvement in the logo section. Something that’s easier to use.
I think their blog posts could be recommended more.

Likelihood to Recommend

Intuit Mailchimp is great for creators who want to maintain a connection with their audiences.

Kelci Reedy

Blogger and Photographer at Foodish Ways (Online Media, 1-10 employees)

Vetted Review

10 years of experience

View profile

Is Intuit MailChimp the Right Fit for Your Business?

Rating: 9 out of 10

Incentivized

September 30, 2024

Use Cases and Deployment Scope

We don't have a huge contact list yet so Intuit MailChimp is the best email marketing for us. Intuit MailChimp help us save money as it does not overprice the plan they offer, they have tiers based on your contact list and needs. This tool also helps us automate emails. Email campaign templates were provided as well where it helps us give ideas/inspiration for our newsletter. And lastly, it easily connects to our website which is hosted in WordPress.

Pros

Email Campaigns - user-friendly and all you need to do is drag and drop elements to the sections on your emails. You can also schedule your email and send it to selected list.
Contact segmentation - easily create list and tag which is very helpful in grouping your contacts based on where they are from - from subscription form, orders, or from contact us form.
Integration - We were able to easily integrate Intuit MailChimp to our websites. Just the API key, create the form, and you are good to go.
Plan - they offer a free plan which is very helpful for us to try the platform first without spending money. In this way, we won't be having problems about getting refund and such if we decided to not continue using the tool.

Cons

If possible, maybe Intuit MailChimp can connect to Google Analytics? Or maybe provide in-depth reports on the link clicks.
Email campaigns mobile version needs to be available. As of the moment, the only way for us to make sure that the images does not look big in mobile view, we have to use code or css which is timing consuming and might be hard for those who don't do coding.
It would be helpful for start-up business that they take advantage of at least one free automation for their emails.

Likelihood to Recommend

We will recommend Intuit MailChimp, especially for people who have not use email marketing tools before. The user interface is easy to navigate, they provide email campaign templates, and they even have on the spot help feature if you start working on your automation. Additionally, it has free plan so you can try Intuit MailChimp for as long as you want without the pressure of upgrading to the paid plan or cancelling the service.

Verified User

Project Manager in Marketing (Media Production company, 11-50 employees)

Vetted Review

1 year of experience

An Essential Tool for Any Growing Business!

Rating: 9 out of 10

Incentivized

April 15, 2024

Use Cases and Deployment Scope

I use Mailchimp for both promotional purposes and for monthly newsletters, information, etc. Mailchimp allows me to sort and filter through my subscribers so that I am able to send specific emails that target various customers. In addition to being a great way to communicate with my clientele, it also serves as a sort of database because of all of the options to put people in different audiences, tag them, etc.

Pros

The tags and groups are very helpful in maintaining a database for my clientele.
I find the landing pages optimal for running ads on Facebook, Google, etc.
Being able to create segments easily is a great benefit.

Cons

Duplicating journeys for different audiences- the content does not transfer over so I have to make templates for each email rather than just duplicate the journey as a whole.

Likelihood to Recommend

MailChimp is very helpful for sorting out specific groups to send emails to, and it's one of the only services I use that allow the "negative" tag or group. Example: when creating a segment, I can select clients who are tagged A, and are NOT tagged B. I use this feature a ton, and I even find myself creating a segment in MailChimp and then exporting it to other service providers (EZ Text) that don't offer this option.

Verified User

Director (Music company, 1-10 employees)

Vetted Review

12 years of experience

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Is Intuit MailChimp the Right Fit for Your Business?

Rating: 9 out of 10

Incentivized

September 30, 2024

Use Cases and Deployment Scope

Pros

Email Campaigns - user-friendly and all you need to do is drag and drop elements to the sections on your emails. You can also schedule your email and send it to selected list.
Contact segmentation - easily create list and tag which is very helpful in grouping your contacts based on where they are from - from subscription form, orders, or from contact us form.
Integration - We were able to easily integrate Intuit MailChimp to our websites. Just the API key, create the form, and you are good to go.
Plan - they offer a free plan which is very helpful for us to try the platform first without spending money. In this way, we won't be having problems about getting refund and such if we decided to not continue using the tool.

Cons

If possible, maybe Intuit MailChimp can connect to Google Analytics? Or maybe provide in-depth reports on the link clicks.
Email campaigns mobile version needs to be available. As of the moment, the only way for us to make sure that the images does not look big in mobile view, we have to use code or css which is timing consuming and might be hard for those who don't do coding.
It would be helpful for start-up business that they take advantage of at least one free automation for their emails.

Likelihood to Recommend

Verified User

Project Manager in Marketing (Media Production company, 11-50 employees)

Vetted Review

1 year of experience