MadKudu

MadKudu from the company of the same name in Mountain View is presented by the vendor as an actionable lead scoring platform for marketing ops teams looking to create frictionless B2B customer journeys. The vendor states that MadKudu uses data, science and a playbook to do things like identify the 10% of accounts that will make 90% of the revenue, putting VIP visitors in touch with sales without friction, or personalizing outreach based on customer needs.