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Madison Logic Platform

Score6.3 out of 10

9 Reviews and Ratings

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What is Madison Logic Platform?

The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.

Categories & Use Cases

Reviews

What users are saying about Madison Logic Platform.
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Insightful and well-targeted lead generation with solid results.

Incentivized
Verified User
Strategist in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We must have access to relevant content and touchpoints throughout our extended demand generation process to drive the account ahead. With Madison Logic, we've exceeded our initial goals for top-of-the-funnel demand. We can better coordinate with our sales team by delivering leads on a regular cadence and with a predictable volume.

Pros

  • Unlike their competition, they have a unique LinkedIn integration that sets them apart.
  • We were able to launch campaigns rapidly because of their integration with our CRM.
  • There is no need to seek information or reports because all the information is always available.

Cons

  • Integrations were having some issues, but these were swiftly resolved.
  • This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
  • More social media platforms like Instagram and Facebook should be included, in my opinion.

Return on Investment

  • To help me decide which accounts to focus on, I have access to insightful analytics.
  • Exceptional support teams are always there for us.
  • There is a lot of contact information that is either correct or has been updated.

Alternatives Considered

Mapp Digital

Simply and Easy to Use!

Incentivized
Verified User
Professional in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

In my current role, we run Content Syndication campaigns through Madison Logic and use their platform to track the performance of these campaigns. I am given insight into how well each piece of promoted content is performing, how many leads have been brought in, and break performance down by company size range (small, medium, and large). It gives a great center of truth when comparing campaign performance metrics to our internal systems.

Pros

  • Data insights
  • Performance reports

Cons

  • No needed improvements come to mind

Return on Investment

  • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
  • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.

Alternatives Considered

Tableau CRM (formerly Einstein Analytics)