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Madison Logic Platform Reviews and Ratings

Rating: 6.3 out of 10
Score
6.3 out of 10

Community insights

TrustRadius Insights for Madison Logic Platform are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

  • Ease of use and efficiency: Users appreciate Marketo for its ease of use and efficiency in running campaigns. They find it easy to navigate, which helps them complete tasks quickly.
  • Hyper-targeting capabilities: Logic's ability to reach the right prospects at named accounts is highly valued by users, contributing to the success of their Account-Based Marketing programs. The hyper-targeting capabilities of Logic have been praised by several reviewers.
  • Attractive design and easy-to-understand data: The platform's attractive design and easy-to-understand data are seen as valuable features by users. They find it visually appealing and it allows them to quickly grasp important information. Several reviewers have positively mentioned this aspect in their feedback.

Reviews

2 Reviews

Insightful and well-targeted lead generation with solid results.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We must have access to relevant content and touchpoints throughout our extended demand generation process to drive the account ahead. With Madison Logic, we've exceeded our initial goals for top-of-the-funnel demand. We can better coordinate with our sales team by delivering leads on a regular cadence and with a predictable volume.

Pros

  • Unlike their competition, they have a unique LinkedIn integration that sets them apart.
  • We were able to launch campaigns rapidly because of their integration with our CRM.
  • There is no need to seek information or reports because all the information is always available.

Cons

  • Integrations were having some issues, but these were swiftly resolved.
  • This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
  • More social media platforms like Instagram and Facebook should be included, in my opinion.

Likelihood to Recommend

In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!

VU
Verified User
Strategist in Marketing (1001-5000 employees)
Vetted Review
Madison Logic Platform
2 years of experience

Simply and Easy to Use!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

In my current role, we run Content Syndication campaigns through Madison Logic and use their platform to track the performance of these campaigns. I am given insight into how well each piece of promoted content is performing, how many leads have been brought in, and break performance down by company size range (small, medium, and large). It gives a great center of truth when comparing campaign performance metrics to our internal systems.

Pros

  • Data insights
  • Performance reports

Cons

  • No needed improvements come to mind

Likelihood to Recommend

The Madison Logic Platform is especially useful for those running content syndication campaigns. It allows for insight into the campaign in an organized and thoughtful way. I wish all vendors I worked with could offer a platform as well functioning as the Madison Logic Platform. I am able to share campaign data with my team and compare it to our own center of truth.

VU
Verified User
Professional in Marketing (1001-5000 employees)
Vetted Review
Madison Logic Platform
1 year of experience