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Lumar

Score8 out of 10

17 Reviews and Ratings

What is Lumar?

DeepCrawl is a search engine optimization software solution offered by DeepCrawl.

Categories & Use Cases

Top Performing Features

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.8

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.3

Areas for Improvement

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.8

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

A fantastic tool for technical deep dives

Use Cases and Deployment Scope

I work for a large SEO agency who leverages Lumar amonst other tools to help identify technical related issues and opportunities for clients websites.

We use Lumar in 2 ways primarily. One when conducting technical audits we run websites through their checker to prioritize callouts and then use their tool to download specific URLs to excel for further examination. Second, we setup domains to crawl monthly so we can be alerted to any changes that happen good or bad

Pros

  • Scheduled crawls
  • Technical crawling of large sites
  • Outlining of SEO opportunities in clear formatting

Cons

  • Design
  • Layout
  • Content Opportunities (like with SEMrush)

Return on Investment

  • Being able to quickly identify top fixes for a site has helped us tremendously with new business pitches
  • Our project deliverables are cleaner due to the exports of their data
  • Our timelines are quicker because of how easy identifying issues are

Usability

Alternatives Considered

Semrush, Ahrefs and Screaming Frog SEO Spider

Other Software Used

Screaming Frog SEO Spider, Ahrefs, Semrush

Conductor + DeepCrawl integration

Pros

  • Categorizing issues found
  • Crawling Javascript

Cons

  • Difficult to drill down to site sections
  • Too much data - Filtering could be improved

Return on Investment

  • Helped us find meta title and description issues sitewide

Alternatives Considered

seoClarity and Screaming Frog SEO Spider

Other Software Used

seoClarity

Easy to use SEO tool - even for a UX/CRO expert!

Use Cases and Deployment Scope

As a digital marketer, I have had past experience with this tool in a wide range of different roles. Typically we have used this tool to support with analysing websites, and supporting with any SEO activity that we have proposed to a client. This has particularly been useful to understand where a website is ranking, and if there are any issues as to why it may not be ranking higher.

Pros

  • Really good to understand when and where any issues are on the website
  • Helps full breakdowns for each website, to understand where to improve
  • Helps work out where content etc needs to be optimised, which can then be passed to the content team

Cons

  • As a non SEOer it would be useful to have information tool tips to help understand what a particular element means (without having to ask another member of the team)

Return on Investment

  • We have been able to improve rankings for our clients due to these insights, and get people onto the first page of Google
  • Helped us to prioritise and provide our clients with more insights

Alternatives Considered

Screaming Frog SEO Spider

Other Software Used

Google Optimize, Hotjar, Decibel Insight, from Medallia

When you want to crawl your site, this is the way to do it

Pros

  • GUI, when you run a crawl, the response is epic. It isn't just results, the results are very easy to understand.
  • Again, as pertaining to the explanation above. If you use other crawl software, it can be difficult to get insights, whereas DeepCrawl makes it easy. You can get proper insights.
  • It is so easy to put your stamp on things. DeepCrawl gives you an option as a consultant that you might not have had before, it is your backup.

Cons

  • DeepCrawl really doesn't have too many problems, to be honest.
  • I would only say that there is a pay per use issue, it is quite expensive. But if I am honest, it is worth every penny.

Return on Investment

  • When you have a URL and you want to understand how it is going to work on a point of view, I don't think that there is a better bit of kit, that will give you a first view.
  • The whole idea that you need to be technically proficient is blown away by DeepCrawl. It makes it easy to understand the pros and cons of your website.
  • The good thing about this product, is that they tell you how to fix your site, it is not just a 'here is your issue' it is a how you can fix your issue.

Alternatives Considered

SEO Monitor, Screaming Frog SEO Spider and Moz

Other Software Used

Screaming Frog SEO Spider, Moz, SEMRush

Great Tool for the Techies

Pros

  • Ability to look for a thin content on pages
  • See if there are enough internal links on a page
  • Look at hreflang issues

Cons

  • From a layperson perspective, it is sometimes hard to navigate. Fortunately, we have tech wizards on our team that can set up very specific crawls.

Return on Investment

  • The price is reasonable enough that this can be an additional tool in your toolbox to have on hand.

Alternatives Considered

BrightEdge

Other Software Used

BrightEdge, Screaming Frog SEO Spider