TrustRadius: an HG Insights company

What is Look Digital Signage?

Look Digital Signage is a platform for managing content across TVs and digital displays in real time. It combines tools for content creation, scheduling, automation, and interactivity.

Every screen is controlled from a single web dashboard, no matter where screens are, and no matter how many there are.
Look supports a range of platforms: Android, Windows, Fire OS, Amazon Signage, macOS, Linux, WebOS, Tizen, and Raspberry Pi. It works with smart TVs, tablets, media players, and commercial signage displays. For reliable 24/7 playback, Look also offers a dedicated digital signage player — preconfigured, plug & play hardware that connects instantly and is optimized for long-term stability.

Users can design and deliver content, and create professional content using the built-in Content Creator, enhanced by AI Wizard suggestions. Start from scratch or use one of the ready-made free templates built for common use cases — from retail promotions and internal comms to digital menus and event screens.

Look supports a range of dynamic content types, allowing businesses to display more than just static visuals. It can stream videos and live broadcasts from YouTube, integrate real-time business metrics through Power BI dashboards, and enhance engagement with social media feeds. The platform also supports dynamic information like news via RSS, weather updates, and other web-based content, making it easy to keep screen displays relevant, timely, and informative.

The Layout Designer can be used to build multi-zone screen layouts, set dynamic content rules, or design interactive scenarios with no coding. Also, you can trigger content via QR codes or automate it using API or Zapier integrations.

Key features

  • Content Creator with AI and templates
  • Layout Designer for multi-zone and interactive screens
  • Built-in apps and integrations
  • QRs and API/Zapier triggers for personalized or automated experiences
  • Tag-based and timed content scheduling
  • Offline playback to ensure reliability
  • Roles and access controls
  • Visual analytics dashboard
  • 24/7 playback
  • SSO support
  • Available in SaaS & on-premise options

Look's value proposition boasts:

  • Fast setup — up and running in minutes
  • No coding required — made for non-technical users
  • Flexible infrastructure — works with your existing devices
  • Built for business — hosted on AWS, SSO, on-premise option
  • Global support — 24/7 in-app support and live demos on request

Look is used in retail, hospitality, transportation, healthcare, education, corporate environments, advertising networks, restaurant, and wherever there is a need for control over screen content.

Categories & Use Cases

Media

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Screenshot of screen settings appearing in the dashboard