#1 most frequent
United States of America
78.2%1,140 installations of 1,457
What is LiveRamp?
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.
Categories & Use Cases
Videos
Who Buys & Uses LiveRamp
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
4.7%69 installations of 1,457
#3 most frequent
Australia
2.2%32 installations of 1,457
LiveRamp - industry leading identity resolution & data onboarding technology platform
Pros
- Data onboarding
- Identity resolution
- Data management
- Audience segmentation
- Third-party data for audience targeting
- Hosting great ad tech and martech industry events
Cons
- Integrations with more media buying platforms
- Customer service
Most Important Features
- Data onboarding
- Audience segmentation
- Identity resolution
- Audience insights
- Data store
- Data management
Return on Investment
- Activating 1st party data for our clients
- More ROI for our clients
- The use of LiveRamp helps us differentiate from other agencies
- ROI for our agency
- Better advertising performance for our clients
- Efficiency for our data analysts and client services department
Alternatives Considered
Neustar Identity Data Management Platform (IDMP and PlatformOne)
Other Software Used
TapClicks, The Trade Desk, Wrike, Microsoft Teams, Zoom
Ramping up on LiveRamp
Use Cases and Deployment Scope
LiveRamp allows us to load data from a ton of different marketing and internal sources into one unified data lake for further analysis, my particular use deals with making sure all of our user interaction data can live in one location
Pros
- Connecting to both new and old school data sources
- Easy to unify a variety of data
- One location for managing everything
Cons
- Better UI
- API connectivity
- More complex ETL processes
Most Important Features
- Wide variety of connectivity
- Ease of use
- Durability
Return on Investment
- Much better overall business view from improved analytics
- More actionable insights gained from cross platform analytics
- More holistic view of the user experience
Other Software Used
Notion, LaunchDarkly, Salesforce CMS
A great product for our team.
Use Cases and Deployment Scope
We use liveRamp to store and cleanse and automate the movement of data across all of our sources of information.
Pros
- The interface makes sense and is usable.
- Automated cleansing.
- Can assist in revenue generation for website.
- Great customer support.
Cons
- Privacy information could be included better.
Most Important Features
- Customer service.
- Integrations.
- Easy onboarding.
Return on Investment
- Has helped us to be able to monetize website.
- Saves us a lot of time and thus money.
