Litmus from Validity

Score8.6 out of 10

544 Reviews and Ratings

What is Litmus from Validity?

Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.

Categories & Use Cases

Media

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.

Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.

Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.

Screenshot of campaign preview, available in 100+ popular email clients

Screenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

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Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.

Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.5

A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9

Airaka Laughlin View profile

Senior Quality Assurance Engineer in Quality Assurance at Clarivate (1001-5000 employees employees)

Use Cases and Deployment Scope

We mainly use Litmus to validate changes to emails we send to our customers. Litmus addresses any and all business problems we have with emails sent to our customers. Our primary use case is to verify that our emails are compatible with all platforms and email clients our customers use.

Pros

Provides Mac and PC.
Compact views via mobile devices.
Ability to view results within one screen with quick scrolling.
Able to set up an email address that sends our emails directly to Litmus.

Cons

An easier way to copy a formatted email and have tests performed without having to add XML.

Return on Investment

Saved an entire week testing emails. With Litmus it only takes 1 to 2 days top!

Other Software Used

BrowserStack

Aldo Rodriguez Momox View profile

Campaign Manager in Marketing at MRM (501-1000 employees employees)

Use Cases and Deployment Scope

We use Litmus to check the status of our emails, to have up-to-date information about where we're being read from (mobile or desktop), and to add personalization to our emails. It provides up-to-date information about our users' behavior, including openings, clicks, and the time they spend reading our emails. Litmus it’s a great tool to use in CRM

Pros

email tests and reviews
Email Data
personalization images

Cons

Sometimes customization doesn't work quite right.
needs more preview devices
Needs more images to personalization

Return on Investment

Test emails
time saved
data performance

Lindsey Bousfield

Email Producer at Travelers Insurance (10,001+ employees employees)

Use Cases and Deployment Scope

We use Litmus for a variety of uses. We use it to verify our emails, we use it to house templates and snippets for some of our emails, and we use Litmus Personalization and Litmus Pro to enhance our emails with custom personalization.

Pros

The interface is easy to use.
The platform offers a variety or permissions so that we do not need to use a full seat for someone who only needs to view previews.
The personalization features are very helpful and allow us to customize when needed.

Cons

Some aspects of the personalization could benefit from better documentation.

Return on Investment

Having complete and full previews is very helpful for us and our business partners.
The addition of personalization features to Litmus has allowed us to enhance our emails by successfully using personalization.

Alternatives Considered

Email on Acid

Other Software Used

Adobe PhotoShop, Adobe Dreamweaver, Salesforce CMS

Aditya Raj Guptha T S View profile

Senior Marketing Technology Analyst in Marketing at Bounteous (1001-5000 employees employees)

Use Cases and Deployment Scope

Litmus from Validity is essential in the success of our email campaigns. Being in the email industry even prior to Litmus, we had experienced inconsistent rendering across devices, lengthy quality assurance cycles, and little insight into decker ability. Litmus solves each one of those problems by allowing us to preview live on each device, spam filter check, and ensure any included links are embedded. Simply put, Litmus allows us to feel confident we are launching those campaigns without hiccups. Their collaboratives connect our designers to the marketer and quality assurance team while also saving us time in turnaround. The thorough post-send analytics give us actionable insights to delve into how well the campaign engaged the audience and helped to refine our strategy. Whenever we use Litmus as part of our workflow, we can deliver campaigns with confidence, knowing they land in the inbox (not the spam-folder), are going to render looking pristine regardless of the device choice and importantly have measurable impact on engagement, conversion, and overall ROI.

Pros

Rendering Previews Across Clients & Devices
Link & Image Validation
Accessibility Checks
Spam Filter & Deliverability Testing

Cons

AI-Powered Optimization
User Interface Complexity
Reporting & Analytics Depth

Return on Investment

Maximizing ROI with Litmus: Faster QA, Better Deliverability, Smarter Campaigns
How Litmus Transforms Email QA into Tangible ROI
From Time Savings to Higher Engagement: The Business Impact of Litmus

Alternatives Considered

Email on Acid

Other Software Used

Email on Acid

Verified User

Employee in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Litmus to proofread emails and share emails with the client. We build the emails directly in Litmus and then share the proofs with the clients for them to make edits. Litmus enables our clients to provide direct feedback on email proofs, allowing for a smooth process. It has really helped us work effectively.

Pros

Commenting on proofs
Proofing different renders across devices
Highlighting the exact spot of code when clicking a part of the email.

Cons

Sometimes the links take a while to load in the previews
I would like to be able to AB tests emails directly within one proof

Return on Investment

We save a lot of time not needing to share email proofs across many renders.
Our clients are effectively able to comment any edits and changes made, they appreciate the use of Litmus.

Email on Acid

Movable Ink

ZeroBounce

Litmus from Validity

What is Litmus from Validity?

Categories & Use Cases

Media

Key Features

Top Performing Features

Email Previews

Mobile optimization

Spam Testing

Areas for Improvement

A/B testing

List management

Triggered drip sequences

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

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