Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Cat avg: 9.3
Top Performing Features
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Cat avg: 8.3
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Cat avg: 8.6
URL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Cat avg: 8.6
Worst Performing Features
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Cat avg: 7.9
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Cat avg: 8.4
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Cat avg: 7.6
Litmus from Validity Features from Reviews
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
5.3-25%
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
7.3-5%
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Custom reports
Users can create custom reports.
Category average: 7.4
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
9.1+3%
URL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Category average: 8.6
Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Category average: 8.6
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.6
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Litmus from Validity Features from the Vendor
Email & Online Marketing
Vendor-contributedWYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Reporting & Analytics
Vendor-contributedStandard reports
The software offers pre-built reports with metrics standard to the category.
Custom reports
Users can create custom reports.
Pre-Send Testing
Vendor-contributedURL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Assign Reviewers
This gives marketers the ability to assign individuals to review an email from within the email marketing software.
Email Version Control
This allows marketers to keep track of which individual made a revision to an email and when.
Task Lists
This gives marketers the ability to create task lists associated with the email review and approval process.
Review Status Updates
These status updates may be pushed through third-party tools, or sent directly via the application itself.