#1 most frequent
United States of America
65.9%702 installations of 1,065
What is Litmus from Validity?
Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.
Categories & Use Cases
Media
1 / 5
Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.
Top Performing Features
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.6
Areas for Improvement
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Who Buys & Uses Litmus from Validity
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.6%81 installations of 1,065
#3 most frequent
Canada
6.3%67 installations of 1,065
Pros
- Email rendering and preview capabilities across various clients and devices (50% of reviewers).
- Ease of use and intuitive UI (27% of reviewers).
- Testing and QA features enabling collaboration among development teams (27% of reviewers).
Cons
- Usability and intuitiveness issues, particularly for beginners (14% of reviewers).
- Suggestions for improvements to analytics and data insights (14% of reviewers).
- Integration issues with email systems and CRMs (14% of reviewers).
LITMUS IS AWESOME.
Use Cases and Deployment Scope
We mainly use Litmus to validate changes to emails we send to our customers. Litmus addresses any and all business problems we have with emails sent to our customers. Our primary use case is to verify that our emails are compatible with all platforms and email clients our customers use.
Pros
- Provides Mac and PC.
- Compact views via mobile devices.
- Ability to view results within one screen with quick scrolling.
- Able to set up an email address that sends our emails directly to Litmus.
Cons
- An easier way to copy a formatted email and have tests performed without having to add XML.
Return on Investment
- Saved an entire week testing emails. With Litmus it only takes 1 to 2 days top!
Other Software Used
BrowserStack
Litmus change the way that we create emails
Use Cases and Deployment Scope
We use Litmus to check the status of our emails, to have up-to-date information about where we're being read from (mobile or desktop), and to add personalization to our emails. It provides up-to-date information about our users' behavior, including openings, clicks, and the time they spend reading our emails. Litmus it’s a great tool to use in CRM
Pros
- email tests and reviews
- Email Data
- personalization images
Cons
- Sometimes customization doesn't work quite right.
- needs more preview devices
- Needs more images to personalization
Return on Investment
- Test emails
- time saved
- data performance
Litmus is great.
Use Cases and Deployment Scope
We use Litmus for a variety of uses. We use it to verify our emails, we use it to house templates and snippets for some of our emails, and we use Litmus Personalization and Litmus Pro to enhance our emails with custom personalization.
Pros
- The interface is easy to use.
- The platform offers a variety or permissions so that we do not need to use a full seat for someone who only needs to view previews.
- The personalization features are very helpful and allow us to customize when needed.
Cons
- Some aspects of the personalization could benefit from better documentation.
Return on Investment
- Having complete and full previews is very helpful for us and our business partners.
- The addition of personalization features to Litmus has allowed us to enhance our emails by successfully using personalization.
Alternatives Considered
Email on Acid
Other Software Used
Adobe PhotoShop, Adobe Dreamweaver, Salesforce CMS
Why We Chose Litmus Over Email on Acid
Use Cases and Deployment Scope
Litmus from Validity is essential in the success of our email campaigns. Being in the email industry even prior to Litmus, we had experienced inconsistent rendering across devices, lengthy quality assurance cycles, and little insight into decker ability. Litmus solves each one of those problems by allowing us to preview live on each device, spam filter check, and ensure any included links are embedded. Simply put, Litmus allows us to feel confident we are launching those campaigns without hiccups. Their collaboratives connect our designers to the marketer and quality assurance team while also saving us time in turnaround. The thorough post-send analytics give us actionable insights to delve into how well the campaign engaged the audience and helped to refine our strategy. Whenever we use Litmus as part of our workflow, we can deliver campaigns with confidence, knowing they land in the inbox (not the spam-folder), are going to render looking pristine regardless of the device choice and importantly have measurable impact on engagement, conversion, and overall ROI.
Pros
- Rendering Previews Across Clients & Devices
- Link & Image Validation
- Accessibility Checks
- Spam Filter & Deliverability Testing
Cons
- AI-Powered Optimization
- User Interface Complexity
- Reporting & Analytics Depth
Return on Investment
- Maximizing ROI with Litmus: Faster QA, Better Deliverability, Smarter Campaigns
- How Litmus Transforms Email QA into Tangible ROI
- From Time Savings to Higher Engagement: The Business Impact of Litmus
Alternatives Considered
Email on Acid
Other Software Used
Email on Acid
Highly recommend our best investment yet
Use Cases and Deployment Scope
We use Litmus to proofread emails and share emails with the client. We build the emails directly in Litmus and then share the proofs with the clients for them to make edits. Litmus enables our clients to provide direct feedback on email proofs, allowing for a smooth process. It has really helped us work effectively.
Pros
- Commenting on proofs
- Proofing different renders across devices
- Highlighting the exact spot of code when clicking a part of the email.
Cons
- Sometimes the links take a while to load in the previews
- I would like to be able to AB tests emails directly within one proof
Return on Investment
- We save a lot of time not needing to share email proofs across many renders.
- Our clients are effectively able to comment any edits and changes made, they appreciate the use of Litmus.
