LinkedIn Marketing Solutions

Score8.9 out of 10

232 Reviews and Ratings

What is LinkedIn Marketing Solutions?

LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The Linkedin Text Ads module supports both pay per click (PPC) and cost per impression (CPM) pricing models. The platform is used by many well-known companies, including Adobe, Citi, General Electric, HP, and many others. It integrates technology from Bizo, a company and platform acquired by LinkedIn in mid-2014.

Categories & Use Cases

Verified User

Professional in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

I use LinkedIn Marketing Solutions at my organization to serve targeted social ads on LinkedIn to niche healthcare specialists for various campaign goals.

Pros

Audience targeting
Ad formatting
Reporting

Cons

Lowering cost

Return on Investment

Increased ability to target & build audiences
Integrations with other platforms

Usability

Alternatives Considered

Twitter Ads

Other Software Used

ZoomInfo Marketing

Verified User

Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

Promoting content and running campaigns to get more leads to sign up for our product.

We also use LinkedIn Marketing Solutions to amplify our marketing efforts across activities such as webinar promotions, press release, social media amplification, etc.

Lastly, running awareness and display campaigns to stay top of mind amongst our prospects

Pros

Creating an audience
Allowing us to go granular in targeting
Reporting

Cons

I feel it can be overwhelming for a new user
The user interface can be intuitive
Reports should be simpler to read and use

Return on Investment

Helps in driving targeted personas
ROI takes a while to trickle in but the leads are valuable
Helps in driving high-intent prospects through content promotion

Alternatives Considered

Meta Business Suite

Other Software Used

HubSpot Lead Generation Software

Phil Parrish

Co-founder, Managing Director in Corporate at PrograMetrix (11-50 employees employees)

Use Cases and Deployment Scope

Our team at PrograMetrix managed paid advertising campaigns on behalf of our clients using LinkedIn Marketing Solutions. We also utilize LinkedIn Marketing Solutions for our own internal advertising campaigns. LinkedIn Marketing Solutions helps us generate leads, drive website traffic, and build brand awareness for our clients and for our own brand. LinkedIn is our go-to platform for B2B advertising campaigns.

Pros

B2B advertising
Lead generation
Brand awareness
Reaching and engaging business professionals
Campaign Manager simplifies campaign management

Cons

Conversion tracking
Lowering cost per click
Better customer support

Most Important Features

Sponsored ad campaigns
Lead generation
Campaign Manager to manage ad campaigns
Conversion tracking
Retargeting
Dynamic Ads

Return on Investment

LinkedIn helps us drive leads for our clients
The Campaign Manager platform drives efficient campaign management for our employees
Our business at PrograMetrix has seen ROI advertising on LinkedIn

Alternatives Considered

Bombora, Madison Logic Platform, Terminus ABM Platform and Demandbase

Other Software Used

Bombora, Meta for Business (formerly Facebook for Business), The Trade Desk

Emily Hammell

Marketing and Communications Manager in Marketing at 502 East Event Centre (51-200 employees employees)

Pros

Targeting
Transparency
Reporting

Cons

Specific targeting
Analytics
Tutorials

Most Important Features

Utilizing social media to market
Budgeting
Transparency

Return on Investment

Increased leads
Developed relationships
Raised awareness

Alternatives Considered

Facebook for Business and Google Ads (formerly AdWords)

Other Software Used

Asana, Apartments.com, Apartment Finder

Manuela Murillo Jaramillo

Digital Marketing Specialist in Marketing at Astound Commerce (1001-5000 employees employees)

Use Cases and Deployment Scope

We use LinkedIn Marketing Solutions to promote our content through different audiences. Depending on the strategy and the type of content, we use different types of ads, the one that we use the most is lead generation, since it has shown to be the most effective for us. We also sponsor our company page's posts, and have a lot of dynamic, follower, and text ads.

Pros

Ad targeting
Lead generation
Data reporting

Cons

Matched list creation (time)
Support is bad, slow, and basically non-existant
Slow platform

Most Important Features

Reporting
Lead generation
Targeting

Return on Investment

It allows us to target specifically the companies and job titles that we want, we love that it's the most specific platform to find who you want to target.
The integration with Hubspot is great. Without it, we would have to do a lot of manual work to get campaign results.
Matched lists: we have an ABM strategy at the moment, so being able to upload lists with the specific companies that we want to see our ads is great because we don't waste money /impressions on irrelevant companies.
Retargeting: very important for us to retarget those that have been in contact with our content in the past, doesn't matter if it was outside of LinkedIn.

Alternatives Considered

Google Ads (formerly AdWords) and Facebook for Business

Other Software Used

HubSpot Marketing Hub, Google Ads (formerly AdWords), WordPress