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LinkedIn Marketing Solutions

Score8.9 out of 10

232 Reviews and Ratings

LinkedIn Marketing Solutions Pricing Plan Options

LinkedIn Marketing Solutions does not currently have any pricing plans listed at this time. No free version or trial is available for LinkedIn Marketing Solutions.

Alternatives for LinkedIn Marketing Solutions

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What customers say about LinkedIn Marketing Solutions pricing

Real feedback from verified users about LinkedIn Marketing Solutions's pricing and value

Rating: 6 out of 10

If you have a strong budget (i.e. you're working for a medium size or larger company and you've got $1,000+/ month for this channel) then you can effectively use this solution, as long as you've got... … That needs to be factored in with the advertising cost, which again lowered ROI for us.

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Rating: 7 out of 10

Cost - the CPCs and cost per send (with InMail) is more expensive than that on alternative social platforms Direct Response Marketing - LinkedIn doesn't seem to perform well if the goal is to get... … LinkedIn Marketing Solutions provides targeted users that are ripe for B2B business; however, the cost to reach those users is more expensive the other social platforms.

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Rating: 8 out of 10

Our clients typically see a $10-$15 cost per click, and for smaller companies with limited marketing budgets, sometimes that can only get them 1-2 leads per month. … Clicks have been a little too expensive to get scale from our own marketing budget.

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Rating: 10 out of 10



LinkedIn Marketing is worst for: B2C companies that are marketing a low-value product, marketing teams that aren't tech-savvy, or a marketing budget below $5K.

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Rating: 7 out of 10

Budgeting - campaigns can potentially spend up to 20% over your submitted budget so it may be necessary for some marketers to adjust their budget down in the platform.

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Rating: 8 out of 10

While the platform allowed us to target new audience groups different from Facebook and Twitter, the cost to reach those targets was quite a bit more expensive than either Facebook or Twitter.

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Rating: 8 out of 10

However, LinkedIn is expensive whereas Facebook is more cost effective.

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Rating: 7 out of 10

It's very expensive, and the leads end up costing more than Google Adwords ones, so you have to think carefully on whether the end result is worth it.

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Rating: 6 out of 10

They are more expensive than what LinkedIn Marketing offers, we have demoed the product before and like the suite of automation that those tools offer. … I think the metrics were very useful so we could better plan and articulate the value of the software we bring.

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Rating: 8 out of 10

LinkedIn Marketing Solutions clicks are generally more expensive, but have better quality leads with higher conversion rates. … Clicks are very expensive causing spending to be much higher than Google AdWords.

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Rating: 8 out of 10

High Cost Per Clicks Good ROI when looking at pipeline Comparable CPA with other marketing channels.

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Rating: 9 out of 10

The benefit with LinkedIn is the professional filters and the low cost per click.

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What TrustRadius Research Says

Pricing Sentiment

Pricing Concerns

Reviewers consistently express concerns about the high cost associated with LinkedIn Marketing Solutions. Many find it to be one of the most expensive advertising platforms available, with costs per click often ranging between $10 and $15. This pricing makes it challenging for smaller companies with limited marketing budgets to utilize the platform effectively, as they may only secure a couple of leads each month.

Value versus Cost

Despite the high costs, some reviewers note that the platform can yield high-quality leads due to its precise targeting options, which focus on professionals based on demographics such as job title and seniority. This targeted approach can lead to a higher conversion rate compared to other advertising channels. However, there is mixed opinion regarding the platform's value; while some users experience effective lead generation, they highlight the difficulty in scaling lead volume. This suggests that the platform's value may not justify the expense for all users, particularly those with tighter budgets.

Mixed Experiences

Interestingly, while some agencies have successfully generated leads for their clients using LinkedIn, they report less success when trying to advertise their own services on the platform due to the high costs. This mixed opinion raises questions about the overall value proposition of LinkedIn Marketing Solutions, suggesting that the effectiveness of the platform may vary significantly depending on the specific use case and budget constraints.

Additional Limitations

Reviewers also point out that the platform's pricing and management features can be cumbersome. Issues such as high costs per click, limited reporting capabilities, and a challenging user interface further complicate the user experience. These factors contribute to a perception that LinkedIn Marketing Solutions may not be the most cost-effective option, especially for small to medium-sized businesses.