TrustRadius: an HG Insights company

Linkdex Enterprise SEO Platform

Score7 out of 10

2 Reviews and Ratings

Get a Demo

What is Linkdex Enterprise SEO Platform?

Linkdex Enterprise SEO platform from the UK company Linkdex is a cloud-based search engine optimization platform featuring integrated search visibility, market share, and content performance reporting and multi-channel campaign management tools with a focus on organic marketing. It touts data rich yet comprehensible reporting leading to actionable business intelligence. Would-be users may book a demonstration for their company of this enterprise level, multi-national product. Based in London and New York, Linkdex is backed by Oxford Capital, who led a major funding round for Linkdex in early 2014.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Linkdex Enterprise SEO Platform has to offer, as determined by TrustRadius' reviewers.
Based on 2 ratings of Linkdex Enterprise SEO Platform's features
View all features

Top Performing Features

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

Areas for Improvement

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.3

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

Reviews

What users are saying about Linkdex Enterprise SEO Platform.
View all reviews

Linkdex - An Affordable, Entry Level, Enterprise SEO Platform

Incentivized
Mike GorackeView profile
Discipline Manager, Strategy + Design Teams in Marketing at RBA, Inc. (51-200 employees employees)

Pros

  • Share of Search is awesome! It is one of the primary features we use and talks about with our clients and it always makes its way on to our monthly dashboards. Being able to assess your organic coverage in comparison with your competition is extremely focused and drives action.
  • Content 360 allows you to not only see areas which have SEO issues and how many keywords the page is ranking for, but it also integrates data from Google Analytics - showing engagement and value metrics. This lets you quickly assess whether you are going to optimizing a page that is trafficked frequently or if you are optimizing a page that no one cares about.
  • It is a comprehensive SEO platform. Linkdex incorporates not only base SEO tools like issue tracking, keyword rankings, etc., but its integration with Google Analytics and Search Console provide an even clearer picture - helping you prioritize your optimization work. In addition, it has content strategy tools within the platform to help you plan your next blog post or content update by sharing competitive analysis and showing online authors - so you know where to look and who to reach out to if you are link building.

Cons

  • While on-boarding was done relatively well, with recurring meeting and even the account rep logging into our account and doing some of the grunt work for us, Linkdex is a bit of a beast to setup and configure to get the full potential out of the platform. So you cannot expect to get immediate value out of it on day one.
  • Dashboarding and Report Generation capabilities could be better, as the visualizations are somewhat limited and lack filter abilities where needed. This can cause additional work of exporting data and manipulating it manually. Depending on scenarios, this could be solved using the API; however, for those don't want to go that route, this would create a gap.
  • Lack of integrations. It would be ideal to pull in additional data points beyond the out of the box Google Analytics, Search Console, and Twitter options. Facebook, YouTube, and other social media and marketing platforms would help make the data set more robust.

Return on Investment

  • We were manually pulling data to provide a rough calculation of Share of Search before Linkdex. This process would take 3-4 hours per client, per month. With Linkdex, we would log in and see Share of Search... it was just there without any work. We were able to provide a better service to our clients by spending more time analyzing the data and less time cultivating it.
  • The relatively small investment from a monthly/quarterly tool budget perspective was great for us. At approximately $600 per month, it was so insignificant to the many clients we served that by staying in the same platform versus having to log in to multiple platforms, multiple times to see information across clients, we easily saved $600 in task switching simply from a login/logout perspective on a monthly basis.
  • The fact that the account rep would take some tasks off of our plate and go in and configure the system for us was great and saved our consultants time to bill the client doing additional activities, while still moving forward in configuring the platform.

Alternatives Considered

Moz

Other Software Used

SEMRush, Screaming Frog SEO Spider, Optimizely