TrustRadius: an HG Insights company

lemlist

Score9 out of 10

12 Reviews and Ratings

What is lemlist?

lemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.

Top Performing Features

  • Lead nurturing automation

    Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

    Category average: 8.6

  • Automated sales alerts and tasks

    The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

    Category average: 6.9

  • Automated follow-ups

    Email or text follow-up messages are automatically sent in response to buying signals from potential customers. Contacts may be segmented and tagged for auto-replies with personalized messaging.

    Category average: 6.6

Areas for Improvement

  • Mobile responsiveness

    Optimization for use on different mobile devices.

    Category average: 8.6

  • Date picker

    UI widget that enables users to pick a date from a pop-up calendar.

    Category average: 7.1

  • Dynamic content

    The ability of form content to change based on varying input data or user behavior.

    Category average: 7.8

Lemlist is a great multi-channel option.

Use Cases and Deployment Scope

We use Lemlist as a tool to help with our omni-ichannel cold communication strategy in order to build relationships with cold market prospects who are not aware of our brand. We also use it for B2B client acquisition campaigns for clients, in order to build relationships and book sales calls with their ICPs.

Pros

  • Inbox rotation.
  • Central inbox.
  • Multi-channel campaigns.
  • Campaign management.
  • LinkedIn targeting

Cons

  • Cost is higher than other tools.
  • Platform hangs sometimes.
  • Innovation in features as competition grows.
  • Increase personalization options

Return on Investment

  • Generated clients six figure contracts.
  • Built relationships with key stakeholders.
  • Generated my business several clients.
  • Grown personal brand

Usability

Alternatives Considered

Smartlead

Other Software Used

Vidyard, Lusha, PhantomBuster

The easiest, best cold email outreach software there is

Use Cases and Deployment Scope

We help our clients succeed at cold email outreach by using lemlist. lemlist helps launch outreach campaigns in a fraction of the time compared to displaced platforms like Apollo, due most in part to the excellent UX/UI. lemlist also delivers higher deliverability and overall cold outreach KPIs, giving myself and my clients greater confidence in using lemlist over competing platforms that are either similarly priced or more expensive. Plus, the customer support is 5 times more responsive as well. Add on top of that the easy to understand and apply best practice videos, blog posts, and email templates—this is the best cold email software and company there is.

Pros

  • Elite Inbox Deliverability
  • Simple Cold Email Campaign Setup
  • Rapid Customer Support

Cons

  • Recipient Inbox Type Matching in People Database
  • Ability to Randomize Reply Rate in Lemwarm

Return on Investment

  • Higher Inbox Deliverability
  • Better Speed to Lead
  • Overall User Satisfaction

Usability

Alternatives Considered

Apollo.io and Twilio SendGrid