LeanData Lead2Account Matching Engine (module)

The LeanData Lead2Account Matching Engine is LeanData's data algorithm built specifically to work within Salesforce.com. It works by using multiple fields of criteria to determine matches as opposed to the traditional method of using solely company name or email domain to match. It can automatically associate leads to accounts and pass account details back to the leads. It gives users the ability to create robust reports directly within the marketing automation platform on anything from campaign status to opportunity objects.