TrustRadius: an HG Insights company

LeadGenius

Score2.8 out of 10

8 Reviews and Ratings

What is LeadGenius?

LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape.

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Media

Screenshot of LeadGenius Dashboard and Campaign Creator
Screenshot of Analytics Dashboard displaying data delivered, Enrichment Rates, and Credit Usage
Screenshot of Active Campaigns Summary
Screenshot of Integrations and API Settings

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Screenshot of LeadGenius Dashboard and Campaign Creator

Top Performing Features

  • Identification of new leads

    Helps source leads at an acceptable rate, volume, and quality.

    Category average: 7.7

  • List upload/download

    Lists can be easily and quickly uploaded or downloaded from the platform.

    Category average: 7.8

  • Lead qualification process

    Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.

    Category average: 7.2

Areas for Improvement

  • Ideal customer targeting

    Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.

    Category average: 7.7

  • Load time/data access

    Provides fast and consistent access to lists and leads.

    Category average: 8

  • Advanced search

    Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

    Category average: 8.2

Who Buys & Uses LeadGenius

LeadGenius - great for generating custom, niche leads (and general leads)

Pros

  • LeadGenius has gone out of their way to help us find leads for fairly obscure markets. LeadGenius combines AI with personal vetting to find hundreds and thousands of leads for us that other automated lead gen platforms that simply scrape LinkedIn or the web cannot find.
  • If you need any custom work done for you outside of the platform, LeadGenius is willing to help with that where other platforms are not (with other lead gen platforms, either you use the system as-is despite it's shortcomings, or not at all).

Cons

  • The platform loads a little slowly and has little quirks. If you create a ton of segments, it can be hard to organize them. If you archive old ones you can't view them anymore (but Leadgenius has access on the backend and can send your data to you).

Return on Investment

  • LeadGenius has been one of the main sources of leads for us over the past 6 months. There's a longer lead nurture cycle (since they're cold, outbound leads as opposed to inbound), but they do convert to customers for us.

Alternatives Considered

Growlabs